WCD I understand the linking thing. I pointed out in my post already that they still link to the old domain. The point is search engines treat the banner. subdomain as a totally separate domain from the www. subdomain. So any search engine benefit is almost zero because all the old links redirect to www .onlinecasinocentral.com which is not the same site as the old onlinecasino domain that ranks. The only way this would not be the case is if they are doing a separate redirect for the search engines, in effect cloaking. Someone could try using the googlebot user agent and see where the redirect goes. If it does the same thing as our browsers then I can't see what the problem is.