Restart your campaigns with GoWild Affiliates

[admin]

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[bonustreak]

Hi guys I think we need to at least let Andy get a chance to respond & come to a good solution for everyone ...
Having members leave is not something I like to see, it is important to keep the lines of communication open.

I agree Go Wild needs to come address this issue, I am also going to mail 32 and ask what is going on with all our players!

This is not the first time this type of marketing has been done, I remember when Micro pulled out of the US many of them redirected USA players to other US facing platforms WITHOUT giving affiliates credit. Please do not think I am saying it is ok because it is not. What I am saying is we need to come up with a solution that is best for everyone all around.

 

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[casinonewbie]

This program lost its glory a long time ago, those affiliates that contacted me all reported similar issues: players that were customers for years all stopped playing. Sounds familiar to Starpartner, Brightshare and Fortune Affiliates ....avoid promoting if you are cheated

Yes i agree this smells a lot like the Starpartner saga all from the same recipe book.

 

[kolo]

Its the bundling that has buggered our earnings.
GoWild does really well then in squeaky bum time we get a Wild Jackpot sign up who wins..........WTF is that all about.
Bundling needs to stop

 

[admin]

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[Guard Dog]

ok, so I was looking for a dialog from my previous post. I see a little bit here. Am trying to grasp the situation and here is what I see:

This isn't a 32 Red issue - it's a theft of traffic/players issue without payment to the referring affiliate.

I'm not sure exactly what this means. I posted the GoWild communication on players and traffic. They stopped taking UK players and gave everyone the opportunity to Geo-Target their traffic so that you don't send UK players to them anymore. And tried to get 32Red to transfer over (and continue commissions) on previous players. How is it theft from a GoWild side? I must be missing something

The first is that a massive amount of players simply stopped playing on the transfer to 32Red.

The second is the redirection of UK traffic to a program that is obviously not 32Red. And worse yet, "the boys" are not getting credit for this traffic in any fashion.

** Good point: players stopped playing on Transfer to 32Red. Of course some would stop playing. I'm guessing many were already players at 32Red as well since it was very well-known. I bet at least 85% of the players were already playing there and tagged to an affiliate.

GoWild is redirecting to someone besides 32Red? What casino is that? Is this the Lucky247 that @Engineer mentioned?



When did the Lucky247 start happening? If that is the redirect and nobody is getting credit... then I agree with everyone. They will be removed as sponsors. I just need to understand everything so that the team can make a full and educated decision.

Andy

 

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[Engineer]

Yes -- the Lucky247 situation needs to be addressed. It's Monday now, so someone at GoWild should have seen my post by now.

 

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[Guard Dog]

They feel they have stated all they can state on this topic. I didn't realize they did this, so that was my fault for not understanding. I am going to email and let them know that I will be removing their sponsorship.

 

[FictionNet]

They feel they have stated all they can state on this topic. I didn't realize they did this, so that was my fault for not understanding. I am going to email and let them know that I will be removing their sponsorship.

Well done for taking what is the right decision, IMO. However, I'd much rather that Go Wild just do the right thing with our traffic and not have to be seen as bad guys. I don't know how much the redirected traffic is earning them but is it worth the bad press? And can we be told which countries are being redirected without affiliates being credited?

Glad to be in the discussion still.

 

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[bonustreak]

I am happy you stayed around Fiction I also knew that AGD would make the right call, which is removing the sponsorship. This DOES not excuse Go Wild from addressing this with us affiliates, I feel personally they are obligated to answer our questions!

 

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[bonustreak]

Ok guys I had a call with upper management this am... I am going to make this a simple straight forward post and then I am off to run for cover ...

So, let me first address the 32 buy out of players 2 yrs ago- GW sent out mailers a few times notifying affiliates that they were not going to obtain a license in the UK and needed to pull out of that market( The same as many other MG brands were doing) Players were mapped over to 32 Red. Players are now out of the hands of GW, they did their job and notified affiliates of the mapping of players. 32 is highly regulated in the UK they are not stealing players, if you have questions about the players they bought from GW you need to address that to 32 period!

At the time of the player mapping GW also had in place a redirect to 32Red ... They did not want to leave UK traffic unprofessionally shunned or just told to go away we cannot take you. They therefore redirected traffic to 32 Red again just like many other companies also were doing! Affiliates need to GEO target their own traffic, if you want your UK players going to a brand that accepts that traffic then do the GEO targeting. This is the new age of iGaming affiiates need to adapt!

The only thing that has changed recently was the deal GW had with 32 red, after 2 yrs of redirecting UK player to that brand they have now switched to Lucky247- This has been going on now for 2 yrs but all the sudden people are all pissed as if it something new! Many other companies are doing the same thing folks..

Most of us have blocked or redirect US traffic so why is this any different? After talking with him I am not suggesting they be rogued or blacklisted. They are being punished enough with the loss of sponsorship.

Bundling- Many other brands do this, when you signed up it was in the terms, you agreed! At least they are transparent .. Pick a brand and market just that brand.

With more and more countries going to regulation we are going to see many changes, it is a new era with iGaming. Many smaller companies just cannot afford to buy a license in every regulated country.

I have also pointed out a re-direct option that Casino Reward uses to the management ... There are many things that can be suggested with an open line of communication. There are many times we as affiliates become so defensive and untrusting of our marketing partners, we develop a mob mentality.
I am also guilty of jumping to conclusions without knowing the facts.

 

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[Shay]

In hearing that, which first and foremost - thank you for looking into it... I am of the belief that if we back up two years ago when the original redirect was put into place, the affiliates should have been given credit from day 1. Any redirection of traffic from an affiliate site to them should be credited. To me, it does not matter that it has been this way for two years. Nor does it matter that it only recently changed from 32Red to L247. Wrong is wrong and this is wrong.

 

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[bonustreak]

How is GW suppose to know what players actually follow through with the redirect, open an account and make a deposit! I am almost willing to bet the numbers are very low. Why did you not bring this up 2 yrs ago? Sorry, I am in disagreement..

This redirect happens all the time with companies it is not something new being done.. If I go to a site from the USA there are many places that redirect me to RTG brands.. It has been going on now for yrs in your industry.

 

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[Guard Dog]

In hearing that, which first and foremost - thank you for looking into it... I am of the belief that if we back up two years ago when the original redirect was put into place, the affiliates should have been given credit from day 1. Any redirection of traffic from an affiliate site to them should be credited. To me, it does not matter that it has been this way for two years. Nor does it matter that it only recently changed from 32Red to L247. Wrong is wrong and this is wrong.

I'm going to attempt at a guess at what you are saying. Only because I am not sure I understand 100%:

You say that any re-direction should have involved mapping those new players to your account, correct?

So.... if that is correct. Then you are saying that it is the affiliate program's onus to protect your traffic even though you shouldn't be sending that traffic anymore?

I mean... they gave everyone very good notice to stop sending traffic. Very good. As @bonustreak mentioned - it is the new age of iGaming. We have to geo-ip our players. If we do not, then we are sending players of all different countries to casinos that don't accept them. GoWild could no longer accept UK players. End of story. Why is the onus back on them instead of on us and our traffic?

 

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[slotplayer]

They're not transparent with bundling, using no bundling as a bullet point and then deliberating not putting a footnote symbol * that opt-in is required is deceiving.

 

[admin]

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[bonustreak]

Why are you taking up a bundling issue with 32 red here? You're confusing brands.. This thead is about Go Wild, who is not the same company as 32

They're not transparent with bundling, using no bundling as a bullet point and then deliberating not putting a footnote symbol * that opt-in is required is deceiving.

 

[admin]

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[slotplayer]

I'm going to attempt at a guess at what you are saying. Only because I am not sure I understand 100%:



So.... if that is correct. Then you are saying that it is the affiliate program's onus to protect your traffic even though you shouldn't be sending that traffic anymore?

I mean... they gave everyone very good notice to stop sending traffic. Very good. As @bonustreak mentioned - it is the new age of iGaming. We have to geo-ip our players. If we do not, then we are sending players of all different countries to casinos that don't accept them. GoWild could no longer accept UK players. End of story. Why is the onus back on them instead of on us and our traffic?

Agree, but Geo tracking is not that new to igaming. I think it's been 3 or more years now. I see a php geo tracking script I was playing around with dated march of 2013.

There is also Maxmind, they're located right here in my city, not too far from me. I didn't realize that.

 

[admin]

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[slotplayer]

Why are you taking up a bundling issue with 32 red here? You're confusing brands.. This thead is about Go Wild, who is not the same company as 32

Well you mentioned it in the post so I thought it was relevant.

 

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[Shay]

I'm going to attempt at a guess at what you are saying. Only because I am not sure I understand 100%:



So.... if that is correct. Then you are saying that it is the affiliate program's onus to protect your traffic even though you shouldn't be sending that traffic anymore?

I mean... they gave everyone very good notice to stop sending traffic. Very good. As @bonustreak mentioned - it is the new age of iGaming. We have to geo-ip our players. If we do not, then we are sending players of all different countries to casinos that don't accept them. GoWild could no longer accept UK players. End of story. Why is the onus back on them instead of on us and our traffic?

Yes, I am taking the position that the program has the responsibility to affiliates to credit their affiliate. I would prefer GoWild bounce the traffic back to my site or show a "we do not accept players from your country" than send them to another casino - especially if I am not getting credit for the redirect away. I do agree that in best practice we as affiliates should geo target away from them - but even if we are not doing that, the casino does not have the right to send the traffic away without properly crediting the person who sent them the traffic.

 

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[Shay]

How is GW suppose to know what players actually follow through with the redirect, open an account and make a deposit! I am almost willing to bet the numbers are very low. Why did you not bring this up 2 yrs ago? Sorry, I am in disagreement..

This redirect happens all the time with companies it is not something new being done.. If I go to a site from the USA there are many places that redirect me to RTG brands.. It has been going on now for yrs in your industry.

Just because this has been "happening for years" does not make it right.

I assume that GW is compensated for their redirects, so common sense would tell me that they should have some method of crediting their affiliate partners.

If the numbers are "very low", then they should have no problem serving a "sorry, we do not accept players from your country" page instead. This would be more transparent on their part and would be a far more ethical practice than to ship affiliate traffic away with no credit passed on.

 

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[Guard Dog]

I don't think you are understanding here... They were completely transparent from day 1. They mentioned that they would transfer all players to 32Red to YOUR account. They said to stop sending traffic because they don't accept UK players because they hadn't gotten regulated. GW may very well be compensated for their re-directs... but if you stop sending traffic like they asked, then it wouldn't matter.

 

[admin]

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[Shay]

I don't think you are understanding here... They were completely transparent from day 1. They mentioned that they would transfer all players to 32Red to YOUR account. They said to stop sending traffic because they don't accept UK players because they hadn't gotten regulated. GW may very well be compensated for their re-directs... but if you stop sending traffic like they asked, then it wouldn't matter.

I don't believe that I am the one who is not understanding.

 

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