Big shows or smaller events: where do you actually find your partners?

AffKong Partners

AffKong

Affiliate Program Representative
Joined
Mar 30, 2026
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Our team just got back from SiGMA in Rome, and although the city did its best to distract us with long lunches and ancient streets, most of our time went into the expo floor and all the conversations around it


A big thank you to everyone who stopped by to say hi, swapped contacts or caught us between sessions. We saw a few familiar faces from earlier events this year and met plenty of new people, and those first conversations are always our favorite part of any trip.


One question keeps coming up in our team after every conference. A show of this size brings the whole industry under one roof, so you can meet a huge number of people in just a few days. At the same time, the crowds and the noise make it harder to have a proper conversation, and smaller, more focused events often leave more room to actually get to know someone.


So we are curious how it works for you. Do the big shows still bring you real partners, or have smaller events become your main source of new connections? Share your experience below
See you at the next one!
 

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