SLA-Juan
Affiliate Program Representative
- Joined
- Mar 2, 2023
- Messages
- 49
- Reaction score
- 70
Hey there!
Today, I'm diving into the world of affiliate performance metrics in igaming and how they can help you assess your own performance. While you might be familiar with some of them, let's zoom in on the most critical ones and see how they can work in your favor.
Here are the key performance metrics:
1. Hits: The number of visitors you've directed to the casino brand.
2. Registrations: The count of visitors who've signed up with the casino.
3. Deposits: The total sum of deposits made by your referred players within a specific time frame (usually a month).
4. Withdrawals: The sum of real money payouts won by your players.
5. FTD (First Time Depositor): Users who've signed up through your link and made their first deposit.
6. NGR (Net Gaming Revenue): Calculated as the total real money deposits made by your referred players minus fees, payouts, and chargebacks.
7. Commission: Your earnings from the affiliate program.
8. Conversion Rate: The percentage of users who've completed a desired action. In the casino niche, we mainly focus on Hit2Reg and Reg2Dep.
9. Hit2Reg: The percentage of hits that result in user registrations.
10. Reg2Dep: The percentage of registrations that lead to real money deposits, thereby becoming FTDs.
While commission may seem like the most important metric, it's crucial to pay attention to all of them. Conversion rates between registrations and FTDs, in particular, indicate how effectively the operator can convince your referrals to trust them with their funds.
Withdrawals are also important, as too many lucky players can quickly eat into your earnings, especially in the casino/slots niche (always check for no-high roller policies)
Which metrics do you prioritize, and why?
Today, I'm diving into the world of affiliate performance metrics in igaming and how they can help you assess your own performance. While you might be familiar with some of them, let's zoom in on the most critical ones and see how they can work in your favor.
Here are the key performance metrics:
1. Hits: The number of visitors you've directed to the casino brand.
2. Registrations: The count of visitors who've signed up with the casino.
3. Deposits: The total sum of deposits made by your referred players within a specific time frame (usually a month).
4. Withdrawals: The sum of real money payouts won by your players.
5. FTD (First Time Depositor): Users who've signed up through your link and made their first deposit.
6. NGR (Net Gaming Revenue): Calculated as the total real money deposits made by your referred players minus fees, payouts, and chargebacks.
7. Commission: Your earnings from the affiliate program.
8. Conversion Rate: The percentage of users who've completed a desired action. In the casino niche, we mainly focus on Hit2Reg and Reg2Dep.
9. Hit2Reg: The percentage of hits that result in user registrations.
10. Reg2Dep: The percentage of registrations that lead to real money deposits, thereby becoming FTDs.
While commission may seem like the most important metric, it's crucial to pay attention to all of them. Conversion rates between registrations and FTDs, in particular, indicate how effectively the operator can convince your referrals to trust them with their funds.
Withdrawals are also important, as too many lucky players can quickly eat into your earnings, especially in the casino/slots niche (always check for no-high roller policies)
Which metrics do you prioritize, and why?
