The GEO From the Heart of Africa You Should Know About

[Mano_PIn-UP]

Running traffic to a GEO that hasn't gone mainstream yet

There are regions where you have to fight for every click. Then there's the Democratic Republic of Congo, where that chaos hasn't started yet. We checked it out ourselves

The market is estimated at around $250 million and isn't overheated yet, unlike neighboringNigeria and Kenya. The audience is already serious and ready to bet — about 60 million people with 3G+ internet access. The core demographic: males 18-34.

What to test first: Aviator, Jet X, Plinko, and Virtuals. CPC is pleasant, ad sets don't die after a couple of days, and conversion is pretty stable. Activity spikes around holidays — January 1, May 1, June 30, and December 25.

Cheap traffic can give you a FD almost immediately. With more expensive traffic, it's better to budget about a week for warm-up. Interestingly, premium traffic here responds well to Tier-2 approaches.

Creatives: sports themes work especially well, and don't forget about localization (we can help you with that and provide already adapted landing pages).

While other GEOs are getting more expensive, here you can quietly improve your skills on a market that will keep growing for years. We only recommend GEOs to our partners that actually convert.

That's why we already have a proven offer and creatives tailored to your source. Reach out to your manager and ask for the CPA rate that fits your traffic type in Congo!

 

[jonahill]

Nice! Whats the situation in places like Ghana and Cote D'Ivore? do you have offers for them too? Are they as heated as Nigeria and Kenya?