Royal Partners | iGaming affiliate program| In-House offers | CPA/RevShare/Hybrid

[Royal Partners]

I have no issue with bona fide streamers.

The problem these days is however, most are charlatans. Casino sponsored grifters, playing slot machines with highly inflated TRTP %'s. They're not risking their own bankroll. It's all a smoke and mirror con, to make punters believe they too can get these insane wins.

A certain casino who shall remain nameless, has recently added "streamers" to their portfolio of game play. Punters can place bets behind these streamers - it's billed as a social experience.

I've been in the industry 23 years and since 1997 as a player. Frankly, I've never, ever seen or had a player/s or even myself, experienced such daily outrageous success, in hitting wins like these "streamers" accomplish. Reiterating day in, day out, week and month.

If this was typical game-play casinos would go out of business.

Clearly it's a farce. A means to hoodwink punters into believing they have a decent chance, when in actual fact, these punters wont be playing with the same TRTP %'s, instead they'll be highly reduced.

I wouldn't call that smart marketing. It's a scam thru and thru!

Hey AussieDave,

Thank you for sharing the opinion and bring up the topic!

True, the issue you've mentioned is real and happening from time to time with certain operators and streamers. Such 'sponsorships' are hurtful to the industry since they might lead to mistrust with the streamers who are cooperating on fair terms.

We stand with you totally! Fair and equal gaming experience is the key. That's why we never use such practices and never allow our streamers to try to do so.

Responsible gambling should always be the biggest priority for operators and affiliates.

Best,
Royal Partners

 

[Royal Partners]

Hello everyone,

Royal Partners is again on the road and this time we're going to sunny Spain to attend SBC Summit Barcelona!

SBC Summit is expected to be one of the most important events which are yet to happen in 2023. Affiliates, operators, providers and many others have already marked the calendars and arranged their trips. So did we. Royal Partners will be present at the event with the booth and the team will be happy to meet you there! Come and meet us at the booth AM46, have a quick chat about the latest trends and discuss deals.

Looking forward to seeing you there!

Best,
Royal Partners

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[Royal Partners]

Hello everyone,

We're thrilled to announce that DRIP, our very latest product is now available and ready to accept traffic from Europe, Canada and LATAM!

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It's such a huge moment for us! DRIP has so much new to offer.

Firstly, we added the brand new multifunctional right sidebar. Navigation has never been easier. In addition to it, we reworked the tagging system so the players can choose not only the favourite game types but the beloved game setting.

Secondly, we improved the mobile experience by adding the bottom sheet functionality to make sure all the transitions run seamlessly and smoothly.

For those players who enjoy looking back to the biggest victories we added the journal function to give the players an opportunity to rewind these sweet moments.

But that's not all. Feel free to have a look at all the new additions and start driving traffic for DRIP!

Reach out to your affiliate manager as soon as possible and try out the latest product of Royal Partners.

Best,
Royal Partners

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[Royal Partners]

Hello everyone,

Today we sat down and chat with one of our beloved affiliate managers Ksenya about her daily routine.

Enjoy the read!

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As an Affiliate Manager, your role is unique and multi-faceted. Can you share some of your daily high points, and perhaps a fun anecdote or two?

As an Affiliate Manager, my role is indeed unique and multi-faceted. Here are some of the highlights of my daily routine.

Talking to the Affiliates: One of the key aspects of my role is to maintain regular communication with the affiliates. I engage in conversations through emails, phone calls, and sometimes even in-person meetings. This allows me to build strong relationships with them and understand their needs and concerns.

Discussing Plans: I regularly discuss plans and strategies with my affiliates. This involves brainstorming ideas, setting goals, and creating action plans. It’s exciting to collaborate with the affiliates and come up with innovative ways to promote our In-House iGaming products.

Staying Updated on iGaming Trends: To stay in loop of the iGaming affiliate marketing, it is crucial to stay informed about the latest trends in the industry. I dedicate time to research and analyze market trends, new technologies, and emerging opportunities. This helps me provide valuable insights and guidance to the affiliates.

Analyzing Performance Metrics: Tracking and analyzing performance metrics is an essential part of my daily routine. I review the affiliates’ performance reports, conversion rates, and revenue generated. This data helps me identify areas for improvement and optimize the affiliates’ ad campaigns for better results.

Now, let me share a funny story with you. Once, during a conference, I had the chance to meet an affiliate who had a unique approach to promoting iGaming products. Instead of traditional marketing methods, they printed the leaflets with the product’s logo, bonus and QR-code and left them in mail boxes. It was fascinating to see how their creative approach attracted an audience and generated profit. This experience reminded me of the importance of thinking outside the box and embracing innovative strategies in the iGaming affiliate marketing.

Overall, being an Affiliate Manager is an exciting and dynamic role that allows me to interact with affiliates, discuss plans, stay updated on iGaming trends, and explore creative marketing approaches.

Keeping affiliates motivated can be quite a task. What’s your secret to keeping the enthusiasm high and the relationship strong?

Here are some strategies that help me in achieving great results with my affiliates.

Transparent Communication: Regularly communicate with affiliates to provide updates, share important information, and address any concerns they may have. Clear and transparent communication helps in building trust and maintaining a strong relationship long-term.

Incentives and Rewards: Offer incentives and rewards to motivate your affiliates. This can include commission bonuses, performance-based rewards, or exclusive perks. Recognizing and rewarding their efforts can boost their enthusiasm and encourage them to increase the traffic volumes.

Training and Support: Provide training and ongoing support to affiliates. This can include educational resources, marketing materials, and access to a detailed statistics or overviews. By equipping affiliates with the necessary knowledge and tools, you empower them to succeed and maintain their motivation.

Regular Performance Evaluation: Regularly evaluate the performance of affiliates and provide feedback. This approach helps them understand their strengths and areas for improvement, allowing them to adjust their strategies and stay focused.

Remember, every affiliate is unique, so it’s important to understand their individual motivations and tailor your approach accordingly.

When it comes to selecting gaming providers, what’s your ‘go-to’ checklist? How does Royal Partners ensure a fair game for everyone, beyond just ticking the boxes?

There are several factors that can be considered in a ‘go-to’ checklist. Here’s what we take into consideration at Royal Partners.

Reputation and track record: It is important to assess the reputation and track record of gaming providers. This includes looking at their history in the industry, their licensing and regulatory compliance, and any feedback or reviews from other affiliates or players.

Game variety and quality: The range and quality of games offered by the gaming provider are crucial. This involves evaluating the diversity of game genres, the graphics and gameplay experience, and the overall entertainment value provided to players.

Fairness and randomness: Ensuring a fair game for everyone is a key aspect of selecting gaming providers. This involves assessing the provider’s commitment to fair play, the use of random number generators (RNGs) to ensure unbiased outcomes, and any certifications or audits that validate the fairness of their games.

Player experience and support: The overall player experience is important for player retention and satisfaction. Evaluating the gaming provider’s user interface, ease of navigation, and availability of customer support channels can help ensure a positive experience for players.

In addition to ticking these boxes, at Royal Partners we also go beyond the checklist to ensure a fair and entertaining game for everyone.

Transparency and communication: Maintaining open and transparent communication with affiliates and players, addressing any concerns or issues promptly, and providing clear information about the fairness measures in place.

Collaborative partnerships: Building strong partnerships with gaming providers based on trust and mutual understanding, allowing for ongoing collaboration to enhance fairness and player satisfaction.

In this bustling iGaming crowd, why should players and partners pick Royal Partners for their next adventure? What’s the ‘X-factor’ that sets you apart?

Royal Partners offers several advantages that make it stand out among the competition in the iGaming industry.

High Commission Rates: Royal Partners offers competitive commission rates, ensuring that affiliates can maximize their earnings. They can choose any commission model from CPA, RevShare or Hybrid.

Wide Range of Products: Royal Partners provides access to a diverse portfolio of reputable iGaming products. This allows affiliates to promote a variety of products and cater to different audiences.

Cutting-Edge Technology: The program utilizes advanced tracking and reporting tools, ensuring accurate and transparent data analysis. This enables affiliates to optimize their marketing strategies and increase their conversions rates.

Dedicated Support: Royal Partners offers a dedicated team of affiliate managers who provide personalized assistance and guidance. We treat each of our affiliates as an equal partner which helps us achieve great results.

Flexible Payout Options: The program provides flexible payment options, including various currencies and multiple payout methods. This ensures convenient and timely payouts for the affiliates.

Creative Marketing Tools: Royal Partners offers a range of marketing tools, such as banners, landing pages, and exclusive promotions. These tools help the affiliates attract and retain players, enhancing their overall performance.

These factors collectively contribute to the ‘X-factor’ that sets Royal Partners apart, making it a great choice for players and affiliates in the iGaming industry.

How about the future? What exciting changes or events are on the horizon for affiliates at Royal Partners? Any sneak peeks you can share?

The future is bright for Royal Partners. I can’t give you all the details but a couple of small hints never hurt nobody. First of all, we’ll keep doing our best to ensure our affiliates and players have the best experience possible.

As always, you can expect brand new products to be launched as well as the list of the GEOs to be expanded. Right now we’re looking East, the very first Asian GEO available for our affiliates is Japan. We’re so excited about the opportunity! That’s why you should reach out to Royal Partners if you have any Japanese traffic and become among the first affiliates to drive traffic from the new GEO.

Best,
Royal Partners

 

[Royal Partners]

Hey,

SBC Summit Barcelona has just ended and we’re so glad that we made it this year!

Another great event, another pleasant moments. As usual, attending an affiliate marketing event is a unique experience for the team. Meeting both the existing partners and potential ones was huge. These connections has already led to so many successful partnerships. That’s why we always encourage all of you to attend as many events as possible. You should never miss the opportunity to get a closer look to the industry’s best.

That’s why Royal Partners is trying to attend every affiliate marketing event. The team are packing bags and getting ready to fly back home with great memories and new insights. Which we’ll share with you later in the thread, just as always.

Stay tuned!

Best,
Royal Partners

 

[Royal Partners]

Hey,

eSports is taking the world by storm, and it’s no surprise that a lot of affiliate programs and affiliates are looking to take advantage of it. The rapid growth of the eSports’ community is making it so appealing. Let’s break down why eSports campaigns are worth a try.

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The majority of us enjoy either watching or playing video games. Or both. It could be League of Legends, FIFA, Counter-Strike or any other major video game with the competitive tournaments. They always draw a lot of attention and thousands, if not millions, people are watching and predicting who will end up at the top. What’s more tournaments usually don’t last long and have many games going on simultaneously. Respectively, there are a lot of opportunities to make bets in a short period of time. It’s a great opportunity if you feel tired of traditional betting.

The beauty of the eSports industry is its global reach. All the major tournaments and competitions are broadcasted worldwide. Meanwhile, there are some local leagues and competitions which can also be appealing with the right approach.

Unlike traditional betting, eSports predominantly appeals to younger viewers. A significant number of viewers aged from 18 to 35 years. Make sure your ad creatives are bright, catchy and represent the most famous game characters and elements.

What’s more, the eSports industry is not just a trend. It’s a long-term pastime for so many people. The more and more tournaments are hosted, just pick the one that suits you best. If you’re a gamer yourself, why not try to choose your favourite one?

Royal Partners has already added the eSports section to the products and soon a big announcement is expected. Stay tuned.

Best,
Royal Partners

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[Royal Partners]

Hey,

Last time we’ve discussed the pros of eSports and why affiliates should give it a try. Let’s imagine we’ve convinced you. Where should you start? How does eSports differ from regular betting? Let’s find out.

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Probably the biggest difference is the target audience. While traditional betting audience is expected to be from various backgrounds, age and interests, eSports tends to attract a younger audience. This younger audience is more tech-savvy and digitally native. Go all in for digital ad campaigns!

Utilise streaming platforms like YouTube, Twitch, Kick or any other local platforms, where the community is the most active. Gaming influencers and streamers are always a powerful tool and good pick for eSports.

Another big difference is the level of engagement and interaction. eSports fans are all-known for their passionate and highly engaged nature. Meanwhile, unlike traditional betting, where the main focus is primarily on odds and outcomes, eSports fans are more interested in the actual gameplay, strategies, updates, teams and players involved.

In order to effectively drive traffic to eSports you should create content that appeals to these interests. Provide in-depth analysis of teams and players, showcase behind-the-scenes footage or interviews. The audience will enjoy seeing favourite players and teams from another angle.

At Royal Partners we keep an eye on eSports and already added the section to our products. Feel free to check it out, or reach out to the team and discuss a cooperation. Soon, one of our product will have a special eSports promo. Don’t miss it out!

Best,
Royal Partners

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[Royal Partners]

Hello everyone,

In the fast-changing iGaming industry, collaboration and guidance is crucial for success. One of the key elements is to have a personal affiliate manager.

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At Royal Partners we believe that success is a two-way street. Both the affiliates and managers should work hand in hand with each other. That’s why we invest our time and effort in getting to know our team better by making Q&A sessions and sharing interviews.

Overall, having a personal affiliate manager is great. And here’s why.

Advanced ad strategies. Using the whole potential of traffic sources is essential. An experienced affiliate manager is the best helper in making the most out of your ad campaigns.

Ad campaigns optimization. Very first traffic flows are never perfect. Get the most out of it by sitting down and chatting with a personal affiliate manager. Adjust the target audience, age, geographic, ad creatives or even products. Listening to each other’s ideas is important.

Deep industry research. Staying ahead of the curve is crucial. Sometimes, the smallest details matter most. That’s where a personal and highly informed manager will come in handy.

Problem solving. Affiliate marketing comes with its fair share of challenges. It’s always great to have someone by your side. Issues with post backs, statistics, traffic sources and others will be solved easily.

Exclusive opportunities. Here’s the icing on the cake. Only a personal manager will be aware of the latest updates and insides. All promos and tournaments, launches of new products and GEOs will be available for you from the very beginning.

These are just the few key advantages of having a personal manager. We treat each of our affiliates as an equal partner and do our best to be as much transparent as possible. Feel free to reach out to us and enjoy cooperation with our team! Looking forward to hearing from you!

Best,
Royal Partners

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[Royal Partners]

Hey,

Mark your calendars, Royal Partners are going to SiGMA Europe - the biggest iGaming event of the year!

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This time the event will be hosted from November 13 to November 17 in Malta, and there is no way we can miss it. That’s why the team is already packing the suitcases and preparing a lot of surprises. No spoilers so far. But this is going to be huge! Stay tuned and be the first to know about the surprises.

Let’s get back to the event. SiGMA Europe is an excellent opportunity for networking and discussing deals. Don’t hesitate and reach out to us at the booth 3090. We’ll be waiting for you there!

Meanwhile, if you’d like to talk to a particular person or a department, feel free to fill in the form at the special page and schedule a meeting.

We’ll keep you posted on all the updates and surprises for SiGMA Europe 2023.

See you there!

Best,
Royal Partners

 

[Royal Partners]

Hello everyone,

This time we're trying to kickstart a brand new type of posts. From time to time Royal Partners will cover the major news in the iGaming industry and spotlight the most captivating stories. Let's have a look at what we've found this week!

Greentube's Strategic Expansion in the US
Greentube is making significant strides in the United States by acquiring Present Creative. This initiative underlines Greentube's ambition to enhance its portfolio and solidify its presence in the competitive US market, signaling a strong commitment to growth and innovation.
Golden Boomerang Awards 2024: The iGaming industry's competitive spirit is brilliantly encapsulated in the Golden Boomerang Awards 2024, which has seen an overwhelming response with over 220 teams vying for recognition. This remarkable participation underscores the vibrant and innovative nature of the sector, celebrating excellence and creativity across the board.

Thailand's Potential Leap into Legalized Gambling
Thailand is on the cusp of a major shift, with discussions underway to potentially legalize gambling by the end of March. Currently, the nation only permits betting on horse racing and state lotteries. Major brands like MGM Resorts and Caesars have expressed support for this initiative, indicating the significant economic and social impact such a move could have, by opening up new avenues for tourism and international investment.

Georgia's Responsible Gaming Measures
Georgia has taken a bold step towards responsible gaming by enlisting 1.5 million citizens in a registry of individuals barred from gambling. In a move to further regulate the industry, the government has increased the income tax on gambling winnings from 10% to 15%. Violations of these regulations could result in fines up to 30,000 GEL (approximately €10,000), reflecting Georgia's commitment to curbing gambling-related harm and ensuring a safer environment for its citizens.
These are the stories we've found the most relevant. We'll see if some of these shape the iGaming industry across the globe.
Please let us know how you feel about such digests. Any feedback is much appreciated!
Stay tuned for more updates!

Best,
Royal Partners

 

[Royal Partners]

Hello everyone,

Royal Partners has turned 6 years old! Six thrilling years of challenges and opportunities, new projects, and achievements.

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Every victory for Royal Partners is a shared victory. We thank you for your trust and want to share this celebration with you.

For Royal Partners' Birthday, our team has prepared gifts for everyone, all tied to an important number for us.

If you drive 60 FDs more in April than in March, we will additionally pay for this increase at $6 per FD. Participating GEOs: CPA/Hybrid - RU CA EU, and Revshare - CIS, EU, CA, India, Turkey.

60% RevShare for the first three months after joining is waiting for our new partners. If you're not into RS, we'll double the test caps for you.

Available for all brands.

We value our collaboration and are grateful for 6 years of productive work!

Don’t waste your time, reach out to us and celebrate!



Best,
Royal Partners