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- Sep 18, 2018
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We received the following email:
"PlayAttack wants to express its concern about the rising popularity of fake casino streams on popular streaming platforms, such as Twitch and YouTube, and clarify that such questionable practices do not align with our company values.
Let's dig a bit deeper:
Anyone can make an account on YouTube or Twitch, as both platforms only require basic information from users, such as username and email address. Despite the community guidelines that users are bound to upon creating their accounts, the environment can still be manipulated by affiliates who resort to fake streams to generate traffic.
Why Is This A Problem?
Oftentimes, the referral links posted within these fake streams are built on outdated and untrustworthy information, and can:
ruin the player experience
put reputable affiliates in a "bad spot"
result in regulation tightening
pollute the streaming platforms
hurt the reputation of the brands in question, as well as of the industry overall
hinder responsible gaming practices
PlayAttack's statement:
Our main goal as an affiliate program is to commit to partnership agreements with reputable affiliates who own reviewing sites and are guided by the ambition of offering a trustworthy service to the player. Therefore, and even though fake casino streams result in more traffic for our casino brands, PlayAttack would like to express that such behaviors and untrustworthy content do not align with PlayAttack's values of trustworthiness and transparency.
According to our Terms & Conditions, PlayAttack requires affiliates:
to ensure that all news, offers, and promotions are current and up to date (§4.3)
to not generate traffic to the Operator's Website(s) by illegal or fraudulent activity (spam, inaccurate information aiming to mislead players, information that might evoke the risk of confusion, etc.). (§4.4)
In accordance with the outlined Terms and Conditions, such "fake streams" placements are considered as spam by PlayAttack as they generate an excessive number of empty streams in the "Slots" category of the Twitch and YouTube search engines.
Final remarks:
PlayAttack would like to encourage affiliates to provide players a trustworthy service that corresponds with the best industry practices and has no intent to misinform and misguide the players.
We would also like to highlight that our affiliate program reserves the right to terminate the agreement if affiliates fail to comply with PlayAttack's policies and violate our program's Terms & Conditions.
Let’s safeguard the reputation of our industry!
Best regards,
Your PlayAttack Team"
"PlayAttack wants to express its concern about the rising popularity of fake casino streams on popular streaming platforms, such as Twitch and YouTube, and clarify that such questionable practices do not align with our company values.
Let's dig a bit deeper:
Anyone can make an account on YouTube or Twitch, as both platforms only require basic information from users, such as username and email address. Despite the community guidelines that users are bound to upon creating their accounts, the environment can still be manipulated by affiliates who resort to fake streams to generate traffic.
Why Is This A Problem?
Oftentimes, the referral links posted within these fake streams are built on outdated and untrustworthy information, and can:
ruin the player experience
put reputable affiliates in a "bad spot"
result in regulation tightening
pollute the streaming platforms
hurt the reputation of the brands in question, as well as of the industry overall
hinder responsible gaming practices
PlayAttack's statement:
Our main goal as an affiliate program is to commit to partnership agreements with reputable affiliates who own reviewing sites and are guided by the ambition of offering a trustworthy service to the player. Therefore, and even though fake casino streams result in more traffic for our casino brands, PlayAttack would like to express that such behaviors and untrustworthy content do not align with PlayAttack's values of trustworthiness and transparency.
According to our Terms & Conditions, PlayAttack requires affiliates:
to ensure that all news, offers, and promotions are current and up to date (§4.3)
to not generate traffic to the Operator's Website(s) by illegal or fraudulent activity (spam, inaccurate information aiming to mislead players, information that might evoke the risk of confusion, etc.). (§4.4)
In accordance with the outlined Terms and Conditions, such "fake streams" placements are considered as spam by PlayAttack as they generate an excessive number of empty streams in the "Slots" category of the Twitch and YouTube search engines.
Final remarks:
PlayAttack would like to encourage affiliates to provide players a trustworthy service that corresponds with the best industry practices and has no intent to misinform and misguide the players.
We would also like to highlight that our affiliate program reserves the right to terminate the agreement if affiliates fail to comply with PlayAttack's policies and violate our program's Terms & Conditions.
Let’s safeguard the reputation of our industry!
Best regards,
Your PlayAttack Team"
