GPartners
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- Jun 22, 2022
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The Psychology of Risk and Money ️
We’re continuing our series “Psychology & Productivity” — exploring how mindset shapes results in affiliate marketing.
Fear of losing a budget is the most expensive emotion in this game. According to observations from experienced media buyers, most newcomers stop their tests too early — before the algorithm has time to stabilize.
The paradox is simple: by avoiding losses, you lose profits.
An investor thinks differently. For them, a loss is the price of data — and data is the tool for growth.
Risk isn’t a mistake if you manage it consciously.
We’re continuing our series “Psychology & Productivity” — exploring how mindset shapes results in affiliate marketing.
Fear of losing a budget is the most expensive emotion in this game. According to observations from experienced media buyers, most newcomers stop their tests too early — before the algorithm has time to stabilize.
The paradox is simple: by avoiding losses, you lose profits.
An investor thinks differently. For them, a loss is the price of data — and data is the tool for growth.
Risk isn’t a mistake if you manage it consciously.
