Lord Lucky Casino - to stop traffic temporarily

Guard Dog

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We have received an email today from Lord Lucky representative with a request to stop the traffic to Lord Lucky immediately.

From today their white label provider Rabbit Entertainment stopped their access to the casino and affiliate system. They do not have any control of it and don’t know what is happening and if any future payments will be paid. They say that they are doing everything to sort this ASAP.
 

AussieDave

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I visited the site, and was able to register.

I understand the attraction of adding a new casino. But... white labels have a woefully bad history of going ass-up. Whether that's because the WL operator has ruined the business; the principle license holder has yanked the sub-licensee's access; or the WL operator has pulled a swifty and is screwing everyone. Regardless, more often than not it all boils down to tears for affiliates, and possibly players too.

Maybe someone at AGD should contact http://www.rabbit-entertainment.com/ and find out their side of the story... Though, aside from the home page link, and contact us, all other links reference: rabbit-entertainment.com/#, they simply go no where.

Maybe they (rabbit entertainment) have pulled a shifty, and in a few weeks or a couple months, they'll be back in business under another company name operating a stand alone casino, and using all the stolen players etc., etc. Who knows... this business sometimes is akin to 'white collar' crime.

This is exactly why I don't touch white labels (or if I do then they've got a long history of reliability and integrity). WL's are nothing more than a glorified affiliate.

But worse, their a poor man's casino operation :(
 
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MissExposé

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Thanks AussieDave, we'll try to contact Rabbit Entertainment and see what the issue is.
 

MissExposé

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We've received an answer from Rabbit Affiliate program and they asked us to post in this thread on their behalf. This is the message they sent to their affiliates on Wednesday:

Dear Valued Affiliates,

Important Updates

Lord Lucky
Please note that as of today 10th July 2019 the Lord Lucky brand will be entirely managed in house by Rabbit Entertainment, all current deals stand and invoices will be settled in the normal manner. Hence any queries should be directly address to Connor Roberts (c.roberts@rabbitent.com).

Invoice Address
Also, as of today 10th July 2019 our invoicing address has been changed to 14 East, Level 3, Sliema Road, Gzira, GZR 1639. Please ensure all future invoices have the correct address and are sent as usual to invoice@rabbit-entertainment.com

Kind Regards,
Connor Roberts
 

AussieDave

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Is it just me, or does something not seem Kosher here?

Maybe someone else can shed light on what took place between the WL operator of Lord Lucky Casino and Rabbit Entertainment.

The other casino under the RabbitEnt license is:
http://www.gpwa.org/affiliate-program/lapalingo-affiliate-program

Which from the above info seems like it's an in-house brand, as apposed to a White Label. Notice their Rev Share starts are 10% - wow how generous of them!

BTW...
Hope this isn't Rabbit Entertainment's current address. It looks a bit unfinished :D

rabbit-entertainment.jpg
 

Insider

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From today their white label provider Rabbit Entertainment stopped their access to the casino and affiliate system. They do not have any control of it and don’t know what is happening and if any future payments will be paid. They say that they are doing everything to sort this ASAP.

That's not true because i have access to affiliate program.

Is it just me, or does something not seem Kosher here?

It's not just on you, i can assure you. We had only a handful clicks per month since december 2018

Maybe someone else can shed light on what took place between the WL operator of Lord Lucky Casino and Rabbit Entertainment.

The other casino under the RabbitEnt license is:
http://www.gpwa.org/affiliate-program/lapalingo-affiliate-program

Yes i have to say something about

At the end of december 2018 the brand was managed by another company and without the clause how it's written down for Lapalingo affiliate program.

Lapalingo 4. Rights of the Affiliate Partner
Commission
The Affiliate Partner receives commission for gaining new customers. Customers who were not in Rabbit Entertainment Ltd's gamer database at the time of this gain to Rabbit Entertainment Ltd. are to be called new customers. The Affiliate Partner receives for each new customer, from the date of registration, a claim on the provision for one year. All gamers who were already registered in Rabbit Entertainment Ltd's gamer database do not count as new customers.

And only for that reason we have listed LordLucky Casino, otherwise we would not have agreed with. But the license stayed remain on Rabbit Entertainment. Since Tuesday the license was withdrawn from the White Label owners Rabbit Entertainment.
Now the company who managed the brand LL until now is suddenly not more responsible since tuesday.

The Crux is, that nobody knows who is now responsible.

I have heard that Rabbit will change the terms&conditions again maybe to the same predatory terms how they have on Lapalingo.

And they possibly change to another affiliate program.

Which from the above info seems like it's an in-house brand, as apposed to a White Label. Notice their Rev Share starts are 10% - wow how generous of them!

The casino is okay but something with Rabbit Entertainment seems to be not okay or how you would say "not kosher"

We had an individual deal but 10% is under standard and really a joke

...
Hope this isn't Rabbit Entertainment's current address. It looks a bit unfinished :D

rabbit-entertainment.jpg

:rolleyes: who knows
 

Biti

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Lapalingo also pays the revenue share just a year, not a lifetime.

I think the white label didn't meet some financial obligations in this case. Otherwise, I see no reason for the white-label platform to not give them access anymore.
 

AussieDave

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I think the white label didn't meet some financial obligations in this case. Otherwise, I see no reason for the white-label platform to not give them access anymore.

That's a possibility. Another... is RE has its own casino. Did it pull the rug out from LL. Of course we'll probably never be told the bona fide truth to what happened.
 

Connor - Rabbit Affs

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Hi all,

Thank you for your replies.

Happy to discuss further, please feel free to come and visit us on our stand at the Amsterdam Affiliate Conference.

We will be at stand E6.

Many thanks,

Connor
 

hazartnata

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Lapalingo also pays the revenue share just a year, not a lifetime.

I didn't know about this then I found this in their T&C's:

The Affiliate Partner receives commission for gaining new customers. Customers who were not in Rabbit Entertainment Ltd's gamer database at the time of this gain to Rabbit Entertainment Ltd. are to be called new customers. The Affiliate Partner receives for each new customer, from the date of registration, a claim on the provision for one year.

Does it mean they pay the RS commission for one year only?!?
 

Insider

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Yes, you could have read this already above.
 

AussieDave

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Happy to discuss further, please feel free to come and visit us on our stand at the Amsterdam Affiliate Conference.

We will be at stand E6.

Hi Connor,

Seeing it's your 1'st post to AGD, welcome :)

Affiliates who this may affected, some may not be attending Amsterdam. Not every affiliate attends conferences. Hence, why we have forums like AGD etc.

I'm sure others (as I would too) really appreciate you posting the '"truth" about what happened to Lord Lucky Casino, and if Rabbit Entertainment are planning to honour ALL past tag players of affiliates who were with LLC?

And, will RE also be paying these affiliates for commissions owed?

Cheers
 

Insider

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I can't understand why partner programs set those terms. You can read always like this: We are working many years in this business and have a lot of experience" and so on.

But if you have a look at terms you will notice, they really don't have. These responsible guys who set those terms seems to have only their own profit in mind.

If you are on CPA you can use but if you are on revshare you try to build a player base to earn on lifetime.

In this regard it makes no sence to be a partner from Rabbit Entertainment with those terms.

One should strictly avoid from partner programs with predatory terms, because someday you will have the disadvantage.

If they change or set same terms on LordLucky affiliate program how on Lapalingo, we will stopp advertising for LordLucky and change our rating for casino. The partner program will also get a not recommendable note. We don't like those terms and we will treat it accordingly.

Probably they mean we are stupid and they can kidd their partners.
 
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AussieDave

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You can read always like this: We are working many years in this business and have a lot of experience" and so on.

But if you have a look at terms you will notice, they really don't have.

Totally agree. Was the same response I got from West Casino AM. If you look at their site they claim to have "years" of experience in the gambling industry... However, the T&C's seem like they've been written by clueless newbies.

Worse, when I pointed out the fact that their (West Casino) T&C's were predatory, the AM attempted to 'hoodwink' me and others with blatant BS. When I challenged his dribble, he never posted again. Just another white label casino making up BS as they go.

A week or so later, I read over at GPWA that West Casino Aff program hasn't paid their affiliates for months... The truth always comes out!
 

Insider

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Today we got the following news:

Dear Valued Affiliates,

Further to our email last week, we have more exciting changes happening at Rabbit Affiliates.

We are moving our Affiliate Program to My Affiliates – this will be for all brands: Lapalingo, El Carado and Lord Lucky.

The process will be completed on 31st July 2019.
What you need to do:
  • Request a password reset link, when we notify that My Affiliates is live – we will provide the domain when advising.
  • If you have multiple accounts using the same email address, please contact us and we will advise how to proceed.
  • Change your links from NetRefer links to My Affiliates links ASAP on 1st August 2019, any clicks or registrations, sent using your NetRefer links on 1st August will not be recorded.
  • Update banners on your sites with the new ones in My Affiliates, any banners pulled from NetRefer will no longer work and activity will not be recorded.
  • Download any required reports from NetRefer by 31st July, otherwise you will no longer have access to this data. No historic data will be displayed in My Affiliates. All referred players that have an active deal will still be present, and you will continue to earn the relevant commission on their activity - but you will not be able to see any activity that occurred before 1st August 2019.
Everything else will be taken care of between us and My Affiliates.

If you should have any questions, please do not hesitate to contact your Affiliate Manager.

Many thanks,

The Rabbit Affiliates Team

I'm very excited which terms&conditions they will set. If they do the same how on Lapalingo then we will react accordingly.
 

Connor - Rabbit Affs

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Hi Connor,

Seeing it's your 1'st post to AGD, welcome :)

Affiliates who this may affected, some may not be attending Amsterdam. Not every affiliate attends conferences. Hence, why we have forums like AGD etc.

I'm sure others (as I would too) really appreciate you posting the '"truth" about what happened to Lord Lucky Casino, and if Rabbit Entertainment are planning to honour ALL past tag players of affiliates who were with LLC?

And, will RE also be paying these affiliates for commissions owed?

Cheers
Hi Dave,

Hope you're well, and thank you for the warm welcome.

The decision was made internally to bring the brand back in house. All past players will be honoured, as the platform is the same as we have for the other brands (which a previous post mentioned will be migrated to a new platform, where all players will be migrated in this process).

With regards to paying the affiliates, Rabbit Entertainment has always made the payments for Lord Lucky affiliates, so this will not change, as per the email sent out previously.

I hope this clarifies things for you. Please feel free to send any other questions you may have over.

Kind regards,

Connor
 

Connor - Rabbit Affs

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Today we got the following news:



I'm very excited which terms&conditions they will set. If they do the same how on Lapalingo then we will react accordingly.

Hi,

Hope you're well.

The terms and conditions will be changing in the coming weeks, and we believe these are positive changes for both parties. I cannot comment further until they are finalised - but will happy to answer any questions when they are released.

Kind regards,

Connor
 

Insider

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Now today i got information that Terms & Conditions was updated and new registration to My Affiliates program is available.

Dear Valued Affiliates,

Please see below our August updates so far, we’re delighted as always to share these with you, and will continue to bring new and exciting things in the coming weeks and months!
August Update

Changes to Terms & Conditions

Now that the migration to My Affiliates is completed, we are looking for further ways to continue to improve the Rabbit Affiliates Program. As part of our strategy we felt it appropriate to review our Terms and Conditions. Our desire was to make our terms more clear, this enables us to enhance our collaboration and the overall transparency pertaining to it; which we believe we have achieved – the new Terms and Conditions effective from 6th August 2019 are available for your perusal here. Please note that should you not agree with the new Terms and Conditions, we require notice of this by 13th August 2019, otherwise we will deem to have your approval in this regard. Pending any feedback on the above, the new Terms and Conditions will apply from 5th August.

Standard Revenue Share

Further to the above, we have updated our default commission structure to 35% revenue share. Therefore if you were previously on our tiered structure, you will now be in receipt of 35% flat as of 1st August 2019.

New is that commission is now 35% flat (before we had 40%) but i can live with, because zero earning from 35% is also zero.

I couldn't find any clause regarding new customers that you can earn only one year from.

Bad is that they offer only bank wire.

Maybe Connor can say more about.
 
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Connor - Rabbit Affs

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Now today i got information that Terms & Conditions was updated and new registration to My Affiliates program is available.



New is that commission is now 35% flat (before we had 40%) but i can live with, because zero earning from 35% is also zero.

I couldn't find any clause regarding new customers that you can earn only one year from.

Bad is that they offer only bank wire.

Maybe Robert can say more about.

Hey,

Thanks for the message, as per our email... It states if you were on the standard deal, you are now on 35%. 40% wasn't our standard.... Our previous standard offering started at 15%, so we are now offering more. All existing deals remain in place.

We have removed the 1 year revshare term and lifetime will be offered on all new referred players.

Bank wire is our only option for new affiliates correct, this is a business decision as we believe this is best practise.

Many thanks,

Connor
 

Insider

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Hi Connor,

to offer only bank wire is maybe the best option you but not for your possible partners.

It's definetly not enough.
 

Lordlucky Affiliates
INFO

  1. AGD Terms Certification:
    Terms Predatory
  2. Have Retroactively Changed T&C's?
    No
  3. Have Negative Carryover?
    No
  4. Are Casino Earnings Bundled?
    No
  5. Missing Admin Fee:
    No
  6. Ambiguous Termination Clause:
    No
  7. T&C updates not emailed:
    No

AGD AUDIT RESULTS

Audit coming soon

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