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Hello AGD Community, please see the following announcement from EGO Affiliates:
"We are writing to inform you of an important update regarding two brands currently associated with your EGO account: Luckyniki and WinningKings.
This change is part of our strategic initiative to focus EGO on its seven core brands while introducing SmartPlay Partners—a dedicated affiliate program designed to provide enhanced support and growth opportunities for brands such as Luckyniki, WinningKings, 44 Aces and Euro King.
All activity through the end of January will continue to be tracked and paid under EGO. After January 31, these brands will be removed from EGO, and no further tracking will occur there.
To ensure uninterrupted earnings from these brands, including revenue from your existing traffic, please complete the following steps before January 31, 2026:
2. Update your tracking links on your site with those from your new SmartPlay Partners account.
3. Email affiliates@smartplaypartners.com with your usernames for both the new SmartPlay Partners account and your existing EGO account. Our team will:
• Replicate your current deal terms on SmartPlay Partners.
• Ensure that any activity/players from your EGO account are migrated and tracked under your new SmartPlay account so no revenue is lost.
4. If you would like to explore additional brands, regulated markets, or have any questions, please contact our team directly.
Important: If these steps are not completed by January 31, 2026, we will not be able to transfer your existing players to SmartPlay Partners, and you will lose any revenue generated as of February 1, 2026.
Thank you for your continued partnership. We look forward to supporting your success through SmartPlay Partners.
Best regards,
The EGO Team"
"We are writing to inform you of an important update regarding two brands currently associated with your EGO account: Luckyniki and WinningKings.
Program Transfer
Effective January 31, 2026, both Luckyniki and WinningKings will transfer from the EGO program to the SmartPlay Partners program (https://smartplaypartners.com).This change is part of our strategic initiative to focus EGO on its seven core brands while introducing SmartPlay Partners—a dedicated affiliate program designed to provide enhanced support and growth opportunities for brands such as Luckyniki, WinningKings, 44 Aces and Euro King.
All activity through the end of January will continue to be tracked and paid under EGO. After January 31, these brands will be removed from EGO, and no further tracking will occur there.
To ensure uninterrupted earnings from these brands, including revenue from your existing traffic, please complete the following steps before January 31, 2026:
Next Steps
1. Create an account at https://smartplaypartners.com.2. Update your tracking links on your site with those from your new SmartPlay Partners account.
3. Email affiliates@smartplaypartners.com with your usernames for both the new SmartPlay Partners account and your existing EGO account. Our team will:
• Replicate your current deal terms on SmartPlay Partners.
• Ensure that any activity/players from your EGO account are migrated and tracked under your new SmartPlay account so no revenue is lost.
4. If you would like to explore additional brands, regulated markets, or have any questions, please contact our team directly.
Important: If these steps are not completed by January 31, 2026, we will not be able to transfer your existing players to SmartPlay Partners, and you will lose any revenue generated as of February 1, 2026.
Thank you for your continued partnership. We look forward to supporting your success through SmartPlay Partners.
Best regards,
The EGO Team"
