How to make collaborations work?

[prmoonpartners]

Collabs have become something of a trend, and it makes sense. We're all working in a fairly narrow niche, and at some point marketing came around to an important idea: we're not competitors, we're colleagues in the same market. The question is how to actually make one work for both sides. In our new piece we share what we look at when choosing a partner: how to check a team's reputation properly, why audience overlap beats audience size, what to agree on before you start, and the one thing almost nobody brings up at the beginning.

Full article on Yogonet

Moon Partners shares its view on how to make collaborations work | Yogonet International

New guide from Moon Partners

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