Global success starts here: 888STARZ Partners affiliate program!

[888 STARZ]

How to Pass the Baseline and Get Profit in Affiliate Marketing

The baseline is the minimum deposit amount a player needs to make to be counted as active — and for you to get paid by the affiliate program. So if you want to earn from real users, not just leads, the baseline is your main checkpoint.

Here's how to make your traffic pay off:

1. Focus on offer conditions, not just flashy payouts

A high rate doesn’t guarantee profit. At 888STARZ Partners, look at the KPIs: reg2dep, retention, payout delays. It’s better to work with fair conditions and stable approvals than chase “golden offers” with impossible baselines.

2. Forget about min. deposits in your creatives

Throwing “only $5 to start” into your ad might bring in more registrations — but the traffic quality tanks. Focus on value: free spins (for casino), free bets (for sports), and strong welcome bonuses (100%+). These attract players who actually deposit, without lowering the quality threshold.

3. Retain and re-engage players — within your control

Repeat deposits are key to real profit. While push notifications and retargeting are handled on the product side, you can still influence retention through your creatives, warm-up strategy, and traffic source. Focus on what you can control — and hit up your manager if you need a hand with that.

4. Speak up with your personal manager

Support is part of the process. Don’t hesitate to ask:

— What’s the minimum deposit that counts?
— Is there a baseline? What is it exactly?
— Which payment methods convert best by GEO?

Stick to these rules, and the baseline won’t be a barrier — it’ll be your growth point. Check out the full article from 888STARZ Partners with a deep dive into how baseline work and some real examples that show the full picture.