19th September 2013 (Stockholm) - It is an extremely exciting time for Casino Room & Euro Poker. Their new Affiliate Program has just been re-branded and re-launched from PokerAffiliate.com to Affiliates.Ellmountgaming.com, using the popular Netrefer software, and Ihre Consulting are at the helm of it. Casino Room have been expanding their products on an international basis, with over 10 languages and 23 currencies now available to players. They provide a state of the art gamified offering - an exciting and social gaming experience focusing on the three elements Missions, Friends and Rewards. Casino Room also offers a great live casino product with some fantastic games for smart phones. Ihre Consulting have come full circle with PokerAffiliate.com – Edward Ihre began 8 years ago with the company running their Affiliate Program internally, to now coming on board with his team to manage the new Affiliates.Ellmountgaming.com Affiliate program. “We are pleased to have taken our collaboration with Ihre Consulting to the next level. For us, affiliation is an area of vital importance and with the improvements of Casino Room with a strong focus on gamification and an international offering, a strengthening of our affiliate system is momentousness” said Magnus Lindberg, Nordic Director Casino Room. Existing affiliates will be contacted regarding the transition from PokerAffiliate.com to the new Netrefer system Affiliates.Ellmountgaming.com. The new system will provide many benefits to new and existing affiliates – a new Affiliate Management team, additional reporting and a brand new creative suite, covering all languages. Ellmount have partnered with Bannerflow, allowing custom banners to be created almost instantly. There will be a transition period followed by a heavy affiliate recruitment process, so if you are seeking new opportunities or looking for a more personal service of your existing account*, now would be the time to get in touch with them on affiliates at ellmountgaming.com. Edward Ihre commented “We are extremely happy to cement the relationship we have with Casino Room and look forward to becoming part of their team over the coming months. They have a great product, both web and mobile, and the new affiliate program should assist the affiliates in promoting them to receive the best possible results.” * All existing affiliates will be contacted shortly regarding the migration and everything they need to know to get up and running on the new Netrefer system. About Ihre Consulting AB Ihre Consulting AB launched in Sweden in March 2010. Since then they have grown from strength to strength, being nominated for many awards and building a strong reputation amongst affiliates and operators. Ihre Consulting’s main fields of expertise (and service provided) are: Affiliate Marketing, including affiliate recruitment, program set-up/optimization, organizational structure and processes; Gaming Product Management, including procurement/optimization; Brokering/Agent; Help you get in touch with the right companies, people, opportunities and deals, from decision-makers to people on the ground, within all aspects of running a (more) successful gaming business. They have many years of experience within the above fields and with an extensive network of contacts, Ihre Consulting can create unique, innovative and sustainable solutions for your company. About Casino Room Casino Room is the online casino offering a fun, exciting and social gaming experience focusing on the three elements Missions, Friends and Rewards. Playing at Casino Room means an experience you never leave empty handed since apart from winning money you also improve your status as a player and earn trophies for missions completed. The site holds over two hundred exciting casino games from the leading game suppliers on the market; from the best blackjack games and roulettes to the coolest 3D slots. The site also offers a mobile casino. More information can be found at CasinoRoom.com/aboutus.