Casumo Affiliates - Reply by 12th October or account will be suspended

Discussion in 'Affiliate and Program Issues' started by Bonus Paradise, Oct 7, 2017.

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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Maybe the title of the thread could be changed to something like ........ UKGC Rules - Questions and answers ........ ?
     
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    Zuga

    Zuga Administrator Staff Member

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    This is going to be super tricky to do for 99% of us. Easy enough to place a link within related casino review information, or have the banners that are compliant. But most affiliate sites have bonus comparison lists, directories and other related libraries of information and so forth ( literally tons of different pages ) which would make this a daunting task. And would probably require some code reprogramming.

    Also part of the issue is the incomplete or somewhat different information being provided to us by affiliate programs, which means not everyone is on the same page here and have different interpretation of these compliance rules.
     
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    Biti

    Biti Active Member

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    We've chosen for linking to the t&c in the top 10-table. We're having the position, logo, bonus offer, small description, review-link and CTA-button. In the description, we mention that t&c's are available. But ofc, we will monitor if this doesn't hurt our conversion. The alternative is not mentioning the bonus offer, to avoid the obligation to link to t&c.

    I think sooner or later most brands will come with this kind of requirements.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    From Email from Casumo:

    So there we go........... if we have welcome offers posted with € sign, this does not apply for UK customers. ???
     
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    baldidiot

    baldidiot Affiliate Guard Dog Member

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    The terms should just be on the same landing page as the offer so there's no need for two links.

    That's how most of the uk bookies have been doing it.
     
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    Biti

    Biti Active Member

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    Why not geo-block UK ? In most countries that's the way to be safe.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Yes I already posted that this would be an option. But how bad would this be for a site SEO wise ?
    What I mean is, would google maybe also rank your site lower in other countries if you geo block UK ?
     
    Last edited: Oct 12, 2017
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    I thought something like that too.
    The casinos could make Landing pages where the terms , explanation on the offer is written clearly.

    So this is then also only one click away if a person clicks on any link at an affiliate site.
     
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    Biti

    Biti Active Member

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    If you block the whole site, it certainly doesn't help. But you could, for example, geo-block outgoing links to UK-visitors and/or send them to some kind of UK page, where you link to t&c's and have your CTA. Then you comply and you don't bother other traffic with UK-rules.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Thank you! This is an idea, although it may be not easy to implent on my site. We will see.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    On the other hand, this is exact what the casinos could do. Many anways already use geo and redirect i.e. germany to german LP, Uk to a lp for UK......
    So they just would need to add terms on the LP and clear explanation on the offer and voila - the terms are max one click away for the visitor who clicks on our links.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Check the UK Site from VeraJohn
    https://www.verajohn.co.uk/

    On the welcome offer you can see "New players only. Min dep. £10 deposit. Max bonus £100. Full T&Cs apply." which is linked to the terms page

    Yeah but then this would still not be enough for us affiliates, right?
    The terms are not one click away from our site :(

    Ok I give up thinking about this all for today.
     
    Last edited: Oct 12, 2017
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    KasinoKing

    KasinoKing Player turned affiliate.

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    I think possibly Casumo are slightly over-reacting because they got the slap-down (I believe) from the regulator and they had a recent history of a LOT of cowboy affiliates using very dodgy means to promote them.

    I don't think many other operators will insist on such stringent requirements from us... at least, I hope not!

    KK
     
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    CL-Ed

    CL-Ed Affiliate Guard Dog Member

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    This is a problem of Casumo's (and many other casinos and affiliates) own making. If they weren't trying to deceive people with misleading "£1200 welcome bonus" offers that aren't in fact worth £1200 unless you make 5 deposits (and in many cases lose them all to qualify for the next one), then none of this would be happening. I wrote a long and angry email to our affiliate manager about this, pointing out that for 10 years we have only been showing the first deposit part of these multi-part bullshit offers for exactly that reason. And that we had asked many casinos for tagged links directly to bonus T&Cs pages before and never once got a positive reply.

    And now they want us to not only link to the T&Cs which I am actually quite ok with as I would prefer players to be informed (and even an industry without bonuses at all but that's a whole other rant), but they demanded that we print a huge wall of text explaining each stage of their muti-part offer in the middle of our review text. This despite us never making mention of any £1200 offer previously. They are telling us to correct the misrepresentations that they have deliberately engineered and we never made in the first place.

    Anyway one positive result of the long angry email is that the affiliate manager conceded that if we are only showing the first part of the bonus, we don't need to print the wall of text explaining their multi-part offer (which will no doubt be duplicated verbatim on countless affiliate sites, let that sink in). Fine with me, though if you are doing things their way you had best get prepared.
     
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    Biti

    Biti Active Member

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    Yeah, they were things about Casumo involved in fake news. Of which they were warned by affiliates already back in 2015 and 2016, but it seems they didn't care. And it seems general reviews are going on, focusing on minors & gambling. I think that once you're in the picture, you'd better be safe than sorry.

    But I agree also that it should all start with casinos being transparent about their offer. They don't have a welcome bonus of 1.200, as that's the total you can get if you deposit 5 times. And they do not have 200 free spins as they're not free. It are bonus spins. I guess the biggest part of the problem would already have been solved if bonus offers were more transparent.
     
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    Engineer

    Engineer Super Moderator

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    All of the important search engine spiders are based in the US, on US IPs, so if you block a non-US country, it will have no effect their ability to access and index your site, since you aren't blocking the US.
     
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    casinonewbie

    casinonewbie Affiliate Guard Dog Member

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    It won't be tracked, that's why it was mentioned :rolleyes:
     
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    Alex-Casumo

    Alex-Casumo New Member

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    Of course it will be tracked, Media ID 7416 in Netrefer.

    If you are having problems pulling the T&C link compete with tracking then please contact your affiliate manager.
     
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    AussieDave

    AussieDave 17 years & still going!

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    That's easy... if your not promoting to the UK (moi included) just GEOIP block the country.

    Compliant frameworks are never simple. What one market makes mandatory, another may not. My advice to affiliates, only do what needs addressing for the UKGC to make your site(s) compliant. And, like me, if your not targeting UK, block it. It's not worth the headaches, if it's a very low % of your overall income.
     
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    AussieDave

    AussieDave 17 years & still going!

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    Actually that's not entirely correct. Bing/MSN make use of a CA IP sometimes. And, AFAIK, Google were (for a while there) using non US IP's as a method to ensure pages were not being cloaked. Not sure if they still use this practice.

    However, with regards to the actually question, blocking the UK wont (imo) harm your SERP's :)
     
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