Casumo Affiliates - Reply by 12th October or account will be suspended

Discussion in 'Affiliate and Program Issues' started by Bonus Paradise, Oct 7, 2017.

  1.  
    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Heads up, received this email from Casumo Affiliates yesterday.
    ALL Affiliates need to reply that they read and understood or your account will be set to 0,0% and suspended.


     
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    Biti

    Biti Active Member

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    It's the first mailer of them that I received without their pseudo-cool Casumo-style talk. I would appreciate if they just put "for UK-traffic" above this kind of long mails.

    What is also tricky: editorials are no longer allowed? I guess almost every article is an editorial.

    It seems they're in trouble already.
     
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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    It does mention UK Gambling Commision already in 2nd line??

    What i find very confusing is where are the rules when i do not target UK only? When I have made articles they are for all countries mainly UK Scandinavia and some other countries in Europe.

    Where do i then stand what is correct and what is wrong. Surely I do not need to add all that 18+ and other things when that is specific for UK? I am so confused with all this.

    Even more funny the mention to contact affiliate manager. I do not even know who that is and never hear from anyone only their simple weekly email and also Casumo has sadly gone really boring compared to how they were :(
     
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    KasinoKing

    KasinoKing Player turned affiliate.

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    If you can't do your own personal review of a casino - it's getting to the point where it's hardly worth bothering to promote to the UK any more... :(
    These changes are very minor and won't take long for me to do - but this is getting a bit ridiculous IMHO.

    KK
     
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    Biti

    Biti Active Member

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    It does, but it also says in capitals THIS APPLIES TO YOU and "every affiliate without discrimination". To me it's confusing. Also, they ask to confirm receipt of this email and a list of all UK sources...

    It goes very far. Those Casumo puppets are appealing to minors. What's next? Playtech slots like Superman, Batman, the Green Lantern? Or Netent slots like Jack & the Beanstalk and Fairytale Legends? Also, I wonder what is exactly an editorial. For our international site we've chosen before to mention 18+, t&c applicable and be very clear about bonus offers, but without editorials, etc it seems we can just do PPC or something.

    They have like 7 affiliate managers, but you never ever hear from them. Just the mailers indeed or when it's about compliance. I guess we just need to pull them off. I have no good feeling about this at all.
     
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    LandofOz

    LandofOz Affiliate Guard Dog Member

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    I haven't received an email yet, and yes, promoting UK online casinos is getting to be a pain in the neck.
     
  7.  
    casinonewbie

    casinonewbie Affiliate Guard Dog Member

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    LOL - some 8 year old is going to grab dads credit card & start playing at an online casino.
     
  8.  
    casinonewbie

    casinonewbie Affiliate Guard Dog Member

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    "Lastly, we will need you to list every single UK source where Casumo is mentioned, so that we can assist by performing compliance checks ourselves"
    o_O
    Break any of these WTF requests & your toast with these clowns.....
     
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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    I fully agree here KK. What worries me is we are getting silly rules for many different countries now so how do we stand. So if we make an article that targets both UK and other countries. That means we have to include link for uk terms and all other countries terms? And add specific things ...??? yes this is getting way to ridiculous even more that "Suddenly" now all this is happening. When was it UK Gambling Commission actually came into force lol??
     
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    Biti

    Biti Active Member

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    I must say also that some brands and their lawyers tend to exaggerate with things or simply even abuse developments.
     
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    Alex-Casumo

    Alex-Casumo New Member

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    Hi Guys,

    We did send out quite a few compliance emails over the past few months, unfortunately they garnered very little interest/response. Because of this we have had to get serious in our tone.

    The regulatory bodies have set some rules to follow when promoting in the UK, ultimately operators are responsible for their affiliates and their posts. If we have misleading or incorrect information out there on the web then it is our responsibility and our licence at risk. Because of this we cannot afford to work with anyone not willing to make changes, those who are not willing to be proactive, and anyone who is outright flouting the rules. You guys have seen the fines being handed out. Whether you think these rules are excessive or not is irrelevant, they are the rules and we all must follow them if we want to be active in the UK.

    Affiliates must become compliant or risk their business as a whole, operators are being audited as we speak. Going forward affiliate programs will need to be careful who they have as a partner. The guys who move with times will profit, the ones who do not will suffer. It may sound harsh but this is the top and bottom of it.

    We want to work with as many of you as possible going forward, we value our affiliates. We're not in the business of cutting off our food supply for no reason.

    Our intention is not to alienate our affiliates or get their backs up, but we need action here. We believe that affiliates have a vital role to play in this industry but they must adapt, just like we have to. For the vast majority of our affiliates, there are very little, or no changes to make to meet compliance rules. What we still require is a reply to let us know that you have read and understood the rules and any sources you have live with Casumo being promoted.

    We need this so we can check them and ensure you guys are compliant, if you are not we will help with the changes and give guidance.

    We are here to help and we encourage anyone who has questions to raise them with us.

    Although we are one of the first companies to act, I would expect much more of the same down the line.

    We have decided to stop all mailing - As we cannot control the lists of affiliates.
    We have decided to stop affiliate networks - As we cannot control sub affiliates
    We have decided to stop Editorial/Native articles - Which is basically clickbait and many times they are not wholly truthful and they are hard to monitor.

    Review sites are perfectly fine so long as they adhere to the UKGC rules.

    Although the immediate concern is for those in the UK, I would try to get used to staying compliant in all markets, regulation will come to all markets eventually.

    Please contact us at affiliates@ Casumo.com with any questions.
     
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    BetOnlineUK

    BetOnlineUK Affiliate Guard Dog Member

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    Hi Alex,
    I did not receive an email but that may have been sent to an old email address. I did send of an email yesterday as I did see this post. How long before I get a reply do you think?
     
  13.  
    Alex-Casumo

    Alex-Casumo New Member

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    Hi,

    I have just replied to your email.

    Best Regards
    Stephen
     
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  14.  
    baldidiot

    baldidiot Affiliate Guard Dog Member

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    Could you just clarify these two points as it seems a little ambiguous - do you consider reviews to be editorial articles or when you say that do you mean iffy advertorials?
     
  15.  
    Alex-Casumo

    Alex-Casumo New Member

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    I would not consider a review site to be Editorial/Native. Editorial/Native articles are usually 1 page sites with a catchy headline like "You could be the next casino millionaire" etc.

    Review sites are the kind of sites we wish to work closer with, but we must ensure they UKGC guidelines.
     
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    baldidiot

    baldidiot Affiliate Guard Dog Member

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    Ah OK, that makes more sense. For a moment there I was thinking you were saying reviews were a no go.
     
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    KasinoKing

    KasinoKing Player turned affiliate.

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    Thanks for clarifying that.

    KK
     
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    Biti

    Biti Active Member

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    baldidiot

    baldidiot Affiliate Guard Dog Member

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    That's probably more likely, and much easier for the UKGC to enforce if they decided to do so.
     
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    Aeternus

    Aeternus Affiliate Guard Dog Member

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    I am a bit confused, do these rules apply to all affiliate sites in english, or do they only apply to pages actively targeting UK traffic?

    Let's say that you have a site in english, but UK or England isn't mentioned with a single word, do you still have to be compliant?
     

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