Brand articles in niche media: why bother paying for them?

[prmoonpartners]

"Where's the ROI in that, Lebowski?" — every marketer has heard this at budget planning. And the honest answer isn't in your first-week spreadsheet.

We broke down why affiliate programs buy articles even when there's no instant profit:

→ How info gatekeepers quietly shape who you even consider
→ The paradox of choice (why you pick what you've already seen)
→ Why SEO isn't dead yet
→ And the new gatekeeper nobody's optimizing for: AI search

The best advertising is the kind you don't notice. You just suddenly know a brand — and can't recall where from. That's the whole game.

Full read

Brand articles in niche media: why affiliates pay for them — the Moon Partners take -

Pay for placements, and… what exactly? Where’s the ROI in that, Lebowski? Any PR or marketing person has heard this question at budget planning. And every time it’s a battle of arguments — and you’re lucky if there are at least some basic metrics to measure impact. But even those often aren’t...

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