Big Betty Partners Lands Two Nominations at AffPapa iGaming Awards 2026

[Big Betty Partners]

Big Betty Partners enters the AffPapa iGaming Awards 2026 shortlist with nominations for Marketing of the Year and Affiliate Management of the Year. The ceremony brings together affiliates, operators, and B2B teams who focus on measurable growth and long-term partnerships. This year’s event takes place on May 20 in Madrid.

Marketing of the Year — campaigns built for conversion​

Big Betty structures campaigns around positioning and message, with every format reinforcing performance. At industry events, this approach translates into multi-zone booths designed for deal-making, interactive mechanics that sustain engagement, and a consistent visual identity across channels.

Right now, Big Betty runs the Big Deal Show — live until June 1. Join in and earn more from the same traffic.

Execution runs through a unified system in which the marketing, PR, affiliate, and events teams operate in sync and track performance in real time.

Key results:

• 350–500 booth visitors daily at iGB Affiliate
• +128% growth in partner activity (2024 → 2025)
• 500+ branded items distributed per event
• direct engagement with media and top affiliates

The affiliate program operates with a clear focus on long-term cooperation, transparent communication, and performance-based decisions. Under the leadership of Bogdan T, Head of Affiliates, the program continues to scale with consistent metrics.

Key results:

• +130% growth in active partners
• +60% affiliate revenue increase
• 85%+ retention rate
• The average partner lifetime is extended by 1.5 years
• +20% LTV growth through tailored funnels

Recognition across the industry​

In 2026, Big Betty Partners is also shortlisted at SBC Awards Europe for Marketing Campaign of the Year and at iGaming News Awards for Affiliate Program of the Year, alongside the earlier iGB L!VE Best Newcomer recognition.

Big Betty Partners continues to develop a performance-focused system with flexible models (CPA, RevShare, Hybrid), high-converting brands, and real-time analytics aligned with how affiliates manage traffic and scale revenue.

What matters most in your experience with affiliate programs today: deal terms, conversion rates, or long-term retention?