Why transparency in stats isn't optional, but it's the foundation

[AffKong]

We want to talk about something the industry doesn't like discussing openly.​

Stats manipulation in affiliate programs.
It happens. Not everywhere, not always. But often enough to be a real problem.

What it looks like in practice:

• Conversions "disappear" from the system with no explanation
• Actions get counted late, or not at all
• End-of-month adjustments no one can explain
• Stats update with a delay of several hours – by the time you see the data, there's nothing left to verify

We know this because we hear it from partners who come to us after working with other programs.

Our approach:

Data updates in real time. Partners and we see the exact same numbers, at the same time. We deliberately chose a model where we technically can't "adjust" data in our own favor.
Because long-term partnerships are built on trust. And trust is built on transparency.

If you've ever dealt with murky stats, you know how demotivating that is.

We want our partners focused on traffic, not on double-checking whether the numbers are honest.

Have you run into transparency issues with affiliate programs before?