What is a "link building strategy?"

[Pikahontas]

Thanks for the MOZ guide, maybe I must to get back at the very beginning.

jiriprochazka, sure I can and I do make links by myself. But as Guard Dog said before there are "some of the 'big time players' in this industry have top sites because of all the links they purchase."

Hence the question arises, are they going to bring a chance for me?

 

[AussieDave]

Technically you could have a kick-ass-site, BUT... unless you can aquire quality backlinks, then you'll most probably be out-ranked for the big-money-terms, because those ranking for them, are buying links. Trying to rank for these terms (without a desent banklink footprint), least in my opinion, is a not only a waste of time, but also an exercise in frustration and disapointment.

This is where 'Longtail Search Terms' help...

Some may argue that each "Longtail" only produces 1 or 2 visits per month. Yes that's true... However, aiming to build up 1000's of "longtails" and that can not only equate to a lot of traffic, but more importantly, high targeted traffic - that traffic produced the type of visitor who usually signs up at a casino.

Here's a revilation that may shock some folks here...
I've never, ever bother with a linking regime. Sure I have backlinks, but I don't have, nor have I ever had, a link building strategy.

I do however research the crap of current search term trends for my niche. And, subsequently produce content which reflects these terms.

Personal, if your a newbie, getting ALL caught up and flustered with Link Building, is just making your life harder.

• Instead, spend your time establishing a Decent Brand Name. Something that isn't keyword-stuffed, is a good start.
  
• Spend time wisely, and invest that time in researching your chosen niche. Do this before writing 1 single word of content.
  
• Thinking you need 50+ pages, is the wrong thought process. 10 quality pages, with easy to read and unique content will rank;
• You don't need to be a huge site to rank. You just need to work 'smart' and rank for keywords/phrases that have less compition.
• Link out to authoritive sites within your niche. Never think that giving away 'link juice' is a negative thing.

Grow your site into a quality resource. Think of giving visitor value of information, before worry about casino ad placements/converstions.

You don't need deep pockets to rule Google for your keywords/phrase, just target content which is not as popular, but will still bring in players.

 

[Guard Dog]

I agree with Dave on this. AGD has never bought links or did any link dropping. Ever. And we are considered an authority site in this arena. My other sites - I tried link building for a few of them and got kicked. So - I stopped completely and concentrated on the 'longtail keywords'. I think it has been 6-8 years since I have done any link building. I've used keyword finders like (i think it was called) Keyword Country or something like that along with some others. I never found them to be overly useful either.

What I have found more useful is what people are paying for on Google and other PPC sites Some will pay for some of those easier keywords, so there must be a reason for that.

 

[BetOnlineUK]

I must admit I was obsessed with I need links but have changed my tune finally as I see new sites come through in the rankings and there sites are packed with useful content and user experience.
But to be truthful never really tried to get links just fretted about it. I am looking at longtail keywords I almost rank well in Google Analytics and see if I can improve on them further

 

[Pikahontas]

Very concrete advice Dave. Thank you.

• Link out to authoritive sites within your niche. Never think that giving away 'link juice' is a negative thing.

This one I'll try to implement on the pages of my site.
Also regarding keywords.. I should revise and rethink my linkbuilding "strategy". Very useful for me. Many thanks.

 

[AussieDave]

Very concrete advice Dave. Thank you.

• Link out to authoritive sites within your niche. Never think that giving away 'link juice' is a negative thing.

This one I'll try to implement on the pages of my site.
Also regarding keywords.. I should revise and rethink my linkbuilding "strategy". Very useful for me. Many thanks.

My pleasure... Us old timers were once newbies. We got help back then, so just paying that debt forward

I should mention, don't go overboard and add links to authoritive sites ALL over every page. Everything in moderation!
The best advice, is pick pages which are your 'money terms' and add a backlink there.

One thing to bear in mind, something I think some people tend to overlook, is that SEO for gambling, and SEO of mainstream are two different species. Agreed the fundimental priciples are similar. However, and as an example, I've done things on mainstream sites, which I could never do on my gambling niches. If I did, I'd be smacked.

Not that I do anything dodgy or grey/black hat. Things like exact match keywords in links (internal, outbound, inbound), where you have to be careful (mindful) in gambling niches, I've done this on mainstream sites, without any backlash or loss of rankings. In fact I've gained increase in ranking positions, with the practice. Same goes for content.

IMHO always better to be on the side of caution with gambling SEO.

 

[Frank]

For long term it can only be quality content, quality site.. even the sites that are getting away with buying links now could turn to dust tomorrow, the way google works is ever evolving and affiliates should be the same.

 

[jiriprochazka]

For long term it can only be quality content, quality site.. even the sites that are getting away with buying links now could turn to dust tomorrow, the way google works is ever evolving and affiliates should be the same.

I agree with you. I also prefer natural, long term running a website. I think that google is evolving really fast, so he will ban those shitty/spammy websites soon. On the other hand, it really depends on the country you do business in. I mean in some countries google is still more stupid then in other country. You can easily see it in linkbuilding for different countries.

 

[Rick Perry]

I can see some great pieces of advice in this thread, good job guys @jiriprochazka and @AussieDave !

 

[Pikahontas]

Hello dear,

I would like you to discuss with me on theme linkbuilding in the following side:

Let`s suppose that I registered several blogs and going to write unique articles with backlinks to my website. The scheme is posting on a single blog 7-10 not my articles - some news or another interesting articles/posts from different internet resourses and then ONE mine unique article to post on the same blog.

Should I point the sources from where I've stolen those articles in the posts or it`s not necessarily and why?

Sure with conditions to not to cause any harm to my website.

Thank you all in advance guys, I know you are responsive and helpful!

 

[RyanWeb]

I am a bit confused.. What do you mean 'stolen articles'? One, yes if you are going to quote someone, yes you should link to them giving them credit. Two, please don't use someone elses content.. As it is already indexed by Google and only one site will rank for it. You are just going to make the author upset and it will be a wasted effort on your part.

If you really wish to use already used content, google PLR articles as those are free of copyright and you can use them as you wish.

 

[Pikahontas]

I am a bit confused.. What do you mean 'stolen articles'? One, yes if you are going to quote someone, yes you should link to them giving them credit. Two, please don't use someone elses content.. As it is already indexed by Google and only one site will rank for it. You are just going to make the author upset and it will be a wasted effort on your part.

If you really wish to use already used content, google PLR articles as those are free of copyright and you can use them as you wish.

Stolen articles - i meant that if somebody written smth amazing and I want to repeat it in my blog, I copy and past the article. And I must to link to initial source (google has indexed it) to not make any harm to myself, right? Maybe there are some penalizes for me if I will not link back? (appart from the author upset)

 

[Pikahontas]

And what if those stolen articles are news?

 

[Guard Dog]

I don't really think it is worthwhile to take content. Google has plenty of duplicate content algorithms that will affect your site rankings. If you do this, then you will (either immediately or in the future) get put in their 'bin' of bad sites. If you want to start off like that, it is your choice, but eventually your site will have bad rankings forever (or until you can convince Google that you no longer duplicate content).

 

[Pikahontas]

I want to take interesting written and indexed content for my blog, not for my site, but from the blog there will be links to my site.
What if I found smth interesting, news or other content that I like and would like to put it on my blog for my readers to introduce with it/ discuss it. What Google will think about if I put the link to the source and if I wont put it? What measures Google will take to my blog with such content and my site if my blog links to my site from time to time?

 

[Guard Dog]

I think you are asking the wrong group. We generally feel it is theft when our content is taken and placed on another website. In fact - it angers most of us. Google doesn't like it either, hence the duplicate content penalties. Google doesn't care whether it is linked or not, they have an algorithm and if it matches, your site is knocked down a peg. That is my limited understanding of it all.

 

[Frank]

The day's of republishing others content are long gone, Google is smart enough to keep you from ever ranking, you should look into some 2017 SEO

 

[Pikahontas]

That`s mean that if I find smth that I really would like my readers to discuss within my blog I cannot put such content with linking to the source without being penalized, I und right? What if I have the author`s consent to publish his post on my blog with linking hin back?

Seems it`s too much strong...

 

[Engineer]

You should just post the link to the article only, without copying and pasting any of the content.

 

[Pikahontas]

Thanks for your vision