This question has always intrigued me, as no one's really going to say no to a link ... in which case everyone's strategy is the same: Grab as many as you can when an opportunity comes a long. Social Media sites, Article Sites, Blog posts ... wherever. The word "strategy" though suggests that a whole lot more thought is put into link building than that (especially when just starting a site). Therefore, I'd be really interested for someone with more experience to let me know how they put together a "strategy" for getting links ... because I can't help feeling my current 'strategy' is just a bit general!!