What is a "link building strategy?"

Discussion in 'Site / Search Engine Optimization' started by theshortstack, Dec 7, 2009.

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    theshortstack

    theshortstack Affiliate Guard Dog Member

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    This question has always intrigued me, as no one's really going to say no to a link ... in which case everyone's strategy is the same: Grab as many as you can when an opportunity comes a long.

    Social Media sites, Article Sites, Blog posts ... wherever.

    The word "strategy" though suggests that a whole lot more thought is put into link building than that (especially when just starting a site).

    Therefore, I'd be really interested for someone with more experience to let me know how they put together a "strategy" for getting links ... because I can't help feeling my current 'strategy' is just a bit general!!
     
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    ArijitKRoul

    ArijitKRoul Affiliate Guard Dog Member

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    By link building you get more and more traffic to your site...
     
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    theshortstack

    theshortstack Affiliate Guard Dog Member

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    Thanks Roul, I get that bit.

    I guess the point I'm trying to make is that the word "strategy" suggests that people are going to actually going to sit down, consider the site they've built and then get links for it from places that might differ from the last site they've built. They may even refuse some links if it doesn't fit in with their 'plan.'

    Is this true? Or is the word "strategy" slightly misleading in as far as affiliates will tend to go out and get as many links as they possibly can, probably from the same places as they have done for sites in the past.

    Cheers
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    There are certainly strategies involved in link building, but I think of a strategy more when having a bunch of websites and interlinking them without penalty and without blacklisting (which could, then, wipe out the entire network).

    Inter-Link Strategy for Networked Sites: Link the sites in such a way that it does not look spammy and centralize 1-5 domains to get the bulk of the link-power

    Link Strategy for Single Site: There can be a strategy here too, but strategy may be too strong a word for it. In this case, the 'strategy' is to find suitable link partners who are not spam-sites. They strategy might be to purchase links off of power sites, purchase blog links, get 3-way links, or any other method.


    I think the word strategy was involved due to SEO/Link Builders trying to 'upsell' their program, though :) At least that is my take on it.
     
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    Tower-Adrian

    Tower-Adrian Affiliate Program Representative

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    strategy does come in to play when building up links.
    Anyone can make a site and have 1000 links to everything on the net, I get at least 20 emails a day of groups, project, business that promise 1000 links within a day.

    Is this good for my site? NO

    Sure those 1000 links may help bring in some new traffic but is it the traffic that you want? Do people looking for cars that got linked to your casino site convert? Is your bounce rate look the same as if you dropped a 'super ball' off your roof? most importantly is google going to look at your content and links and approve?

    Sites need to link to others with similar content, you do not want to have links on your casino page that go to a website offering information on cars, and for the most part that is what you are going to get with these types of link swap projects.

    PR is a biggie to a lot of webmasters still, IMO I think PR really doesn't have a huge affect on my decision to trade a link. Obviously I would like to see that the website I am linking to is doing good but if the website is new and has a lot of good unique content that I enjoy I will gladly swap links. (they may be the next huge site)

    We have to remember how links started in the first place, they were used to show your visitors other sites with similar content that was "in your mind" worth linking too just because it was good your visitors. Remember those days where Search engines were not around? I still surfed the net pretty efficiently through links.

    Overall, as a new affiliate or webmaster, do not get consumed with links exchanges. They will have their time and place, but the best thing for you is to focus on content. Have a ton of good content for your site and you will be the one picking and choosing from all the offers you get for link exchanges.

    Just my 2 cents
     
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    Jennylba123

    Jennylba123 Affiliate Guard Dog Member

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    Theme related linking has higher weight age than links from non-thematic
    websites.There are many backlink and traffic you will get available on the web that add back link instantly but many from irrelevant sites so it is your side concern to get the relevant link.
     
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    lots0

    lots0 Affiliate Guard Dog Member

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    I say "no" to links all the time. As a matter of fact, I never ever say 'yes' to any type of link trading/exchange offer... and my poor little site saw over one million page views last year, most all of which came from the search engines.

    A link is not just a 'link'. Links to and from your site say who you trust and who trusts you... And 'trust' is VERY VERY important to ranking in the search engines, especially in google.

    Let me put it like this, it is childs play for google to spot sites/networks that trade/sell/buy links and google has never made any secret about how they feel about buying/selling or even trading links for SEO...

    So if your buying/selling/trading links and you can't figure out why your site is just not ranking as well as you think it should... reread the last three paragraphs.
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Great post Lots0!

    I am curious, though.... some of the 'big time players' in this industry have top sites because of all the links they purchase. How does this play into the thought process about linking?

    Some of these guys spend a ton of money on links and climb the SE's as a result. They basically buy their positions, it seems.
     
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    inspiration

    inspiration Affiliate Guard Dog Member

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    Most friends you trade your links with will vanish in about a year, different page, strategies, webmasters the lot.

    I had to remove 80% last month because of this. For new sites it comes in handy to exchange links, older sites can rely more on content.

    The last is the best ofcourse.

    If you need to purchase votes you do this because you need to stay in the top 10 and do not want to prevent natural fluctuations of SERPS.

    60-80% of all visitors look at top10 results only IMO, so better ranking is more traffic.
     
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    lots0

    lots0 Affiliate Guard Dog Member

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    There is a fine line between, buying links for SEO and buying 'advertisements', often the two are confused.

    If those guys are 'buying' their rankings, it is because they are buying quality content.

    The one thing ALL the top sites have in common, no matter if they buy links or not is quality content. So if you have top sites that do NOT buy links sharing the front page with and often beating sites for top key words that DO buy links"advertisments"... What does that tell you?
     
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    Xilenciso

    Xilenciso Member

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    The link building strategies for gambling differ from the other legal niches as an amount of high-quality sites refuse the offers about buying links and the sites considered this niche don`t want to help in link-building to their competitors..On the other hand there are also websites which accept casino links but they are so spammy that they only damage your existed links. I`ve read the article on the MOZ, so would like to know if anyone used anything of that is written there? https://moz.com/blog/case-study-whitehat-link-building-in-the-gambling-industry
    Plese write here all your thoughts about the article and lets exchange the experience
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    That is a VERY interesting article. For me - I don't do any of the link building. It is so much work :) I probably should and likely that is why my sites don't have huge reach. But that's how I have rolled since about 2007
     
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    falseadoom

    falseadoom Affiliate Guard Dog Member

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    Are they purchasing all or getting links from hacked sites as I have seen both. Top ranked sites with links on non related sites (just keyword in a non related article) I have also seen links in high pr sites that are non related hacked sites
     
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    Darren Colebrook

    Darren Colebrook Affiliate Guard Dog Member

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    The best way to get good links from non related sites is to have good quality content that people will share. I always use the porn hub blog as an example of this. They get quality links from main stream news outlets as they have a really impressive blog which gets linked to by main stream media. As always you can get paid for links even on high quality main stream sites. Hacked links are risky as long term you will get found out.

    The very best sites are not all paid for links they spend nearly as much on marketing strategy and great content. Having good content will get you links in the long term.
    Sortie en mer was such an example of this, it had no links into it when created and was a simple video ppl had to click, it soon hand millions of shares and links due to it being top quality which in turn got its parent site great links. ( I believe this site has now been taken down but I a sure there are other examples.)
     
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    Xilenciso

    Xilenciso Member

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    Do you have any sites which are receive the offers considering delivering content to them? I didn`t try this strategy, but want to thry to send them my on qualitative content. Do they receive it? For example, infographics?
     
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    Bingostarr

    Bingostarr New Member

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    Wow I really didn't understand that last post :D

    Link building is a great way to get your site boosted in the short term, but if it isn't 'natural' expect to get caught eventually.
     
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    CompareFreeCasino

    CompareFreeCasino New Member

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    Start your strategy with good keyword research and build from there. Generate content designed to be shared and make it long, google loves longer content. Then try and get it out to people that will share it. Feature the chosen keywords in the title and 1st para at a minimum. If you're struggling for links to that content after that. Purchasing is certainly way to go. Get the Moz and Majestic toolbars (both free) and check sites have a good DA (Domain Authority) CF (Citation Flow) and TF (Trust Flow). If possible try get links that will bet you good traffic as that is also a factor in both getting visitors but google like this for determining if the link is relevant.

    The lastest I've been reading on affiliates is to avail giving away 'link juice' from the home page. Drive homepage traffic further into your site rather than linking straight out to the casino via aff links. You can use no follow links but these still can have a negative impact.

    When purchasing make sure the content is original and highly relevant to your site. You'll need to have other links, make sure you can approve these as some 'SEO' companies will drop 3 sites they are getting paid for so you're competing for click. You want links to high authority sites such as BBC etc, this makes the reader believe you are in the same trust level as those site to the author.
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    CompareFreeCasino

    CompareFreeCasino New Member

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    Thanks my pleasure.
     
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    jiriprochazka

    jiriprochazka Affiliate Guard Dog Member

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    In my opinion is LinkBuilding still the most important factor, how to rank your website + content (10x content). Linkbuilding is nessesary when you are at the beggening and also is good to make links if you already have good ranks.
     

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