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- Dec 13, 2006
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We received this email:
Hi,
We've always been known as SIA by many of our customers and partners, but now we're making it official.
To better highlight our multiple-product offering we will be using SIA as part of our branding. The sportsbook and racebook sections will have an updated Sports Interaction logo, while other sections of our site will use SIA.
With our growing casino products, some of our affiliates have noted that Sports Interaction Casino was long and didn't highlight the casino part of the brand. Now, affiliates will be able to market us as 'SIA Casino'. The shorter name makes it easier to promote our product beyond the sportsbooks and improves mobile usability as it's much easier to type for returning players. Meanwhile, many of our customers were already calling us SIA so it was a perfect fit there, too.
Affiliates do not need to update urls at this time, however we would appreciate you making changes to any logos or mention of our brand. Logos can be found at https://affiliates.sportsinteraction.com/tools and here's how the new naming works:
Sports Interaction : Remains the same but you can include SIA in brackets = Sports Interaction (SIA)
Sports Interaction Casino = SIA Casino
Sports Interaction Live Casino = SIA Live Casino
Sports Interaction Poker = SIA Poker
If you have any questions, please let us know.
Regards,
SIA Affiliates
Hi,
We've always been known as SIA by many of our customers and partners, but now we're making it official.
To better highlight our multiple-product offering we will be using SIA as part of our branding. The sportsbook and racebook sections will have an updated Sports Interaction logo, while other sections of our site will use SIA.
With our growing casino products, some of our affiliates have noted that Sports Interaction Casino was long and didn't highlight the casino part of the brand. Now, affiliates will be able to market us as 'SIA Casino'. The shorter name makes it easier to promote our product beyond the sportsbooks and improves mobile usability as it's much easier to type for returning players. Meanwhile, many of our customers were already calling us SIA so it was a perfect fit there, too.
Affiliates do not need to update urls at this time, however we would appreciate you making changes to any logos or mention of our brand. Logos can be found at https://affiliates.sportsinteraction.com/tools and here's how the new naming works:
Sports Interaction : Remains the same but you can include SIA in brackets = Sports Interaction (SIA)
Sports Interaction Casino = SIA Casino
Sports Interaction Live Casino = SIA Live Casino
Sports Interaction Poker = SIA Poker
If you have any questions, please let us know.
Regards,
SIA Affiliates
