Prediction Postbacks from PIN-UP Partners: a new tool for evaluating traffic

[PIN-UP_Partners]

Look beyond the first deposit: Prediction Postbacks from PIN-UP Partners

Same CR ≠ same player value. To evaluate traffic more deeply, we have implemented a tool that transmits a forecast of the player's long-term value (pLTV) as early as the 6th day after the first deposit. The forecast is calculated over an 18-month horizon.

How does it work?​

A player makes an FD → the original conversion is sent to Meta → on the 6th day we transmit the LTV forecast → it is sent to Meta via the Conversions API → the platform matches it with the original conversion and can use it for campaign optimization.

What does this give you?​

— Stronger signal for Meta pLTV optimization
— The ability to evaluate the potential value of traffic at an early stage
— A deeper comparison of campaigns and cohorts taking into account FD, CAC, and the LTV forecast
— Additional data for testing strategies and making scaling decisions

To connect, you need web events, transmission within 7 days after the original conversion, and matching by event_id and/or order_id. You also need a validated pLTV model, at least 5 different positive forecast values, and at least 100 attributed conversions per week for 4 consecutive weeks. After the checks, training takes about 2 weeks.

Pay attention: pLTV is a forecast, not actual revenue or a guarantee of payout. With a fixed CPA, an increase in the forecast does not mean an increase in payout. Optimization results depend on testing and settings.

Want to evaluate your traffic better? Connect Prediction Postbacks together with PIN-UP Partners and test the new feature!