Mexico vs Chile: Which LatAm GEO Is Better for Affiliates?

[PIN-UP_Partners]

When affiliates think about entering LatAm, the hardest part is choosing the right region and approach. There are plenty of markets, but the budget isn't unlimited.

We've tested more than one GEO and picked the ones that convert best — Mexico and Chile. One is about scale, the other about quality. Let's break down both countries.

Mexico: Scale and Reach​

• 110+ million internet users, audience is already warmed up
• Search demand +49% in 2025 — the highest in LatAm
• New players +42% year-over-year
• 60% bet on sports, 50% play casino (some do both)
• Market: ~$1.9B in 2025, up 49% year-over-year

Why it matters for affiliates
You can test both gambling and betting, while scaling without volume limits. And you don't have to stick to betting alone. The Mexican audience actively engages with casinos too, and mobile traffic is a key part of the market: 63.92% of online bets come from mobile.

Which sources to run:

• UAC: 98% of mobile search queries go through Google
• Facebook: used by 86% of the population
• In-App and ASO: 30-40% of organic traffic with proper optimization

Chile: Quality and Activity​

• Population is ~7 times smaller than Mexico's
• iGaming revenue: ~$1B vs $1.9B — the gap is less than double
• Average income ~$1,030 — above the LatAm average
• Player spending: up to $30/month, but more than half play weekly
• More VIP users, higher LTV

Why it matters for affiliates
Less traffic, but every user is more valuable and loyal. About 80% of bets are on football. Match-driven hooks, local clubs, and sports creatives convert best. It's better to start with Facebook, UAC, and SEO here.

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Why PIN-UP Partners?​

• Our product PIN-UP is a regional sponsor of Sevilla FC in LatAm — this adds trust to campaigns because bettors know us
• Help with testing and optimization
• Predictive ROI model — see campaign profitability in advance
• In-house media buying delivers proven, adapted creatives
• Support all the way to results

Sign up with PIN-UP Partners and launch LatAm campaigns with confidence, backed by a reliable affiliate program.