Oldschool
Affiliate Program Representative
- Joined
- Apr 29, 2026
- Messages
- 26
- Reaction score
- 6
Custom landing pages come up in almost every first conversation with a new partner, so it seems useful to share how we handle them here.
For us, the traffic source decides what the page needs. SEO partners usually need a page that matches the search intent of a specific article or keyword cluster, so the move from their content to the lander feels continuous. Media buyers care most about load speed and a message that lines up with the creative. Content creators want their name or personal code on the page so the audience recognises it straight away.
The conversation about a custom page usually starts once we understand the traffic: the source, the GEO, and what the audience expects to see after the click. From there we build the page around that. We also suggest running it alongside the default page for a while, because a side-by-side comparison shows whether the change actually moves conversion.
Curious how this works for others on the forum. Has a custom lander made a measurable difference for your traffic, or has the standard page done the job in most cases?
For us, the traffic source decides what the page needs. SEO partners usually need a page that matches the search intent of a specific article or keyword cluster, so the move from their content to the lander feels continuous. Media buyers care most about load speed and a message that lines up with the creative. Content creators want their name or personal code on the page so the audience recognises it straight away.
The conversation about a custom page usually starts once we understand the traffic: the source, the GEO, and what the audience expects to see after the click. From there we build the page around that. We also suggest running it alongside the default page for a while, because a side-by-side comparison shows whether the change actually moves conversion.
Curious how this works for others on the forum. Has a custom lander made a measurable difference for your traffic, or has the standard page done the job in most cases?
