10 Years of Testing Traffic Across GEOs

[Mano_PIn-UP]

10 Years, Dozens of GEOs — and Not a Single Universal Approach to Traffic

We’ve run thousands of tests with our partners and seen that the same traffic approach can perform very differently.

In one GEO, branded traffic works well. In another, a specific game mechanic performs better. Sometimes slots win, while in other markets local offline context makes the difference.

Over the past 10 years, we’ve tested almost every traffic source and approach. Some sources bring volume but weak quality. Others look expensive at first but deliver better value over time.

That’s why we built our prediction model. With just 50 FDs, we can estimate a campaign’s potential and see whether it’s worth scaling. Instead of guessing, our affiliates get the data early and optimize the funnel together with our team.

The model is only part of what we offer our partners:
— Our own product with strong retention: bonuses, promos and tournaments
— CPA based on the real value of your traffic
— Proven funnels for different traffic sources

In the next posts, we’ll break down several traffic approaches: where they work, where they don’t, and what affects profitability. Stay tuned.