Hey guys, I'm wondering what your conversion rates are, e.g. Clicks → Registrations → Deposits. What's your strategy for improving them? Any tips or best practices?
One thing I've learned is not to compare conversion rates across different traffic sources.
SEO, PPC, social, email and communities all behave very differently, so a "good" conversion rate depends heavily on visitor intent.
I'd focus more on improving each step of the funnel than chasing an overall percentage:
• Match the landing page closely to the search intent or ad.
• Remove as much friction from registration as possible.
• Send traffic to brands with a fast KYC and deposit process.
• Track click → registration and registration → first deposit separately, as they often have very different bottlenecks.
In my experience, spending time improving traffic quality usually produces better results than trying to squeeze another 1-2% from a landing page.