What is a fair time frame on a affiliate cookie

[Guard Dog]

I have to say from an operators perspective I would love to see a list of what others doing in terms of cookie length, a list of as many companies as possible would be great and I am sure some of the results would be shocking.

If anyone wants to do that work, I will host the information ok - I would pay someone to do that, actually. Providing they know what they are doing.

 

[CaseyM]

I am not sure why there are so many votes for forever, I agree with others, 30 days in standard, the AM who thinks 24h is fair/standard cannot be experienced

 

[Online18Casino]

So in this case is the cookie overwritten if visited from a different affiliate site... Or does the first visit get credit?

If you are saying, the player clicks the affiliate link, goes to the casino.. Bookmarks it and then comes back to the bookmark 30+ days later.. Then Yes I think the affiliate deserves all the credit for as long as the affiliate program can reasonably hold the information (cookie).

If however the player visits a casino from an affiliate link... Decides not to play that day, looks again the next day and decides to play due to information posted by another affiliate or another affiliate's bonus code.. Then the second affiliate deserves the credit.

 

[slotplayer]

I have never figured out how to get this information and THEN keep up to date with it I looked into spidering it awhile back but all the programmers I asked didn't seem to know how to do it.

I believe that only the server that set the cookie can read/access/modify (its data suchas the expiry date). Thats' how it used to be anyway.

Which btw, I'm more interested in a programs read cookie function than the write cookie function. The write cookie function we can all view/test with firefox.

I suppose if a program uses a central registration page then the read cookie function code could be placed there and it would not matter what path (ie.. landing pages, free games, dl links, etc..) the visitor took to register, it would always read the cookie.

 

[PaaskeUK]

Mainly Sportsbooks. Kindly lend from GPWA (author webanalysissolutions)

Cookie Tracking Lengths By Sportsbook

Betonline (Commission.bz) - 90 days
BetAtHome - 60 days
bet365 - 45 days
StanJames - 45 days
Betdaq - 45 days
Betfair - 45 days
Betfred - 45 days
10bet - 30 days
BetVictor - 30 days
Pinnacle - 30 days
188Bet Europe - 30 days
Coral - 30 days
Sportingbet - 30 days
Sportingbet Australia - 30 days
Mobibet - 30 days
SkyBet - 30 days
Bet3000 - 30 days
Centrebet - 30 days
Tipico - 30 days
SBOBet - 30 days
YouWin (WinAffiliates) - 30 days
Bwin - 30 days
Bovada/Bodog (BettingPartners) - 14 days?
Dafabet - 7 days
188Bet Asia - 7 days
ComeOn - 7 days
138.com - 7 days
William Hill - 3 days
Ladbrokes - 3 days
Europartners (TitanBet) - 3 days
12Bet (Europe) - 2 days
12BetAsia - 2 days
Betsson (Affiliate Lounge) - 2 days
Betsafe (Affiliate Lounge) - 2 days
Ufilliates (888Sport) - Session?
Nordicbet (Affiliate Lounge) - Session or 2 days
Betway - Session
BoyleSports – Session (7 DAYS)
PaddyPower - Session

 

[KasinoKing]

Betsson (Affiliate Lounge) - 2 days
Betsafe (Affiliate Lounge) - 2 days
Ufilliates (888Sport) - Session?
Nordicbet (Affiliate Lounge) - Session or 2 days
Betway - Session
BoyleSports – Session (7 DAYS)
PaddyPower - Session

If we assume the same applies to their Casino links - that explains a LOT

Thanks for posting that info!
KK

 

[Rhondagrace]

Thanks PaaskeUK, for posting this info.

 

[Shaun O'Neill]

Seems Nordicbet has changed when i set it the affiliate business up for them it was set at 30 days, guess that is Affiliate Lounge software kicking in.


Shaun

 

[CygX1]

I have never figured out how to get this information and THEN keep up to date with it I looked into spidering it awhile back but all the programmers I asked didn't seem to know how to do it.

Perhaps do it manually and ask the certified programs to keep the info up to date? I don't think it's possible to spider this info but a basic overview would already be better than nothing. I am sure people here would like this.

 

[Guard Dog]

It is coming. In fact... pretty much the exact scenario you presented. AM's will be able to edit this information (audit trailed for tracking any possible inaccuracies). There will be more to it as well, I'll announce the features as they come out.

 

[footballaffiliate]

Follow that cookie information very closely. I'm surprised a lot of people don't measure this themselves already. As detailed in webanalysissolutions post on GPWA, download yourself a cookie viewer like this one https://addons.mozilla.org/en-US/firefox/addon/cookies-manager-plus/ and wipe out the rogues from your sites that are not giving you 30 day cookies as a minimum! Tell them you're not advertising them because of this and let's compete with the rogues who are profiting from short cookies.