What does CPA €200 BL/W €20 mean ?

RizzyMC

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I received an offer from a program that offered 40% RS or CPA €200 BL/W €20. I understand the RS but I don;t understand what BL/W means

Thank You
 

FreeSpins

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yes...but they might have also some KPIs... which complicates the deal even more.
 

RizzyMC

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yes...but they might have also some KPIs... which complicates the deal even more.
would you mind giving me a brief explination of what KPI means ? I searched and found Key Performance Indicators but not sure what that means in regards to a casino deal. Sorry. I'm still a little rusty here.
 

Alkis

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Baseline is the minimum deposit a player must do in order to trigger CPA.
If your traffic is good quality then go with revenue share or a hybrid deal.
 

Xerxes

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would you mind giving me a brief explination of what KPI means ? I searched and found Key Performance Indicators but not sure what that means in regards to a casino deal. Sorry. I'm still a little rusty here.
Send a massage i explain to you better.
 

FreeSpins

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I’ll be honest with you: no matter how good a deal you have, if you didn’t ask about the KPIs, you might regret it in the future. For many operators, this is a loophole they use to avoid paying you or to cut your commission for any reason, such as:
- players generate a negative result (i.e., they win)
- players don’t make repeat deposits
- bonus hunters
- the number of FTDs is too high or too low
- etc.

Tip: It’s best to formalize such a deal in the form of a contract that supersedes the operator’s general terms and conditions, since operators often sneakily change the T&Cs to your disadvantage.
 
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