How will Sweden's New Casino Legislation affect you as an Affiliate?

Discussion in 'Casino Industry Buzz and Terms Alerts' started by Thomas Andreas, Sep 17, 2018.

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    Biti

    Biti Affiliate Guard Dog Member

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    I agree with this. However, the advantages of operating legal are very limited. Try to open a bank account telling the bank you're involved in gambling. That's difficult, also in countries where it's legal, like Malta.

    It's usually also a moment where programs look how to screw their affiliates. Like in Sweden Expekt did and some others seem to be trying.

    And once everybody has their market share, the 2nd round of screwing affiliates will start.
     
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    gobo

    gobo Affiliate Guard Dog Member

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    What did Expekt do?

    Also, is there anything special with the 2nd round of screwing except the ordinary quietly introducing more and more fees?
     
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    danniee

    danniee Affiliate Program Representative

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    The Swedish version of Gamban has been extremely successful, with close to 4000 players excluding themselves in the first week alone. I don't count on the Swedish market to be anywhere near as lucrative as it once was and I believe it was an even more lucrative online market than the UK. It will have an effect on the rest of the markets for sure. We already see UK bonuses disappearing for example.
     
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    Biti

    Biti Affiliate Guard Dog Member

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    Closing their affiliate program for Sweden.

    2nd round is programs that because of compliance reasons and other crap close their program, force quotas, etc.
     
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    gobo

    gobo Affiliate Guard Dog Member

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    I presume Videoslots and Betsson & CO will be in the forefront of these types of shenanigans.
     
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    Mat

    Mat New Member

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    Thanks for latest info guys.
     
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    Biti

    Biti Affiliate Guard Dog Member

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    I'm afraid they won't be alone. 888, BuffaloHackers, Betway, Bwin, Interwetten, Paf, Kindred, Pokerstars, etc aren't any better. I think that's about 75% of the market. And all those white labels will have to prove their sustainability.

    Regulation is costing most affiliates money, while it could be deadly for smaller affiliates.

    If you're having top positions, my advice would be cash as much as you can, the earlier you have a significant part of the player value in your bank account, the better.
     
    Last edited: Jan 10, 2019

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