Copa Libertadores is here: grab LatAm's hot traffic

[PIN-UP_Partners]

If you work with LatAm, Copa Libertadores is already in your media plan.

If not, here are some reasons to pay attention to one of the most important tournaments in the region:

• 61% of local bettors have already bet on the tournament
• 72% plan to bet on it after the 2026 World Cup
• 77% are ready to place live bets
• In Chile, matchday reach is around 2.53M
• Mexico is the #2 Libertadores market by volume after Brazil
• Bolivia is a fresh market with a warm audience and a high retention rate

The main traffic peaks are expected during the semifinals on October 14/15 and 21/22, and ahead of the final on November 28 (local time). The decisive matches can bring a powerful flow of FDs.

But the popularity of the event alone doesn't guarantee conversion. To attract a player, you need a recognizable brand, trust in the product, and a presence in the football world. Here, PIN-UP Partners is your competitive advantage.

Our product PIN-UP is a regional partner of FC Sevilla, which gives such campaigns recognition and trust among the football audience. We've already prepared creatives specifically for this event. They're localized for Mexico, Chile, and Bolivia, which helps make the setup more native and boosts CR.

We recommend the following approaches:​

Chile: Facebook + PWA, Google UAC, In-App. UGC creatives, focus on fast registration and withdrawals, local payment systems (Khipu, MACH, Mercado Pago).

Mexico: Meta, Google UAC, In-App. UGC creatives, localized messaging, a simple offer, local payment systems (Banorte, BBVA, SPEI).

Bolivia: In-App, Meta. Creatives should focus on a low minimum deposit, clear bonuses, and fast withdrawals. Payment systems: Yape, Tigo Money, as well as cryptocurrency USDT.

⚽Copa Libertadores is one of the hottest football events in LatAm. Register with PIN-UP Partners and start monetizing it.

 

[Firalang]

Latin America is a promising market, especially during major football tournaments. The key is to prepare campaigns in advance and account for audience activity peaks during decisive matches.