AGD Update - Certification Guidelines

Discussion in 'Casino Industry Buzz and Terms Alerts' started by Guard Dog, May 19, 2010.

  1.  
    Guard Dog

    Guard Dog Guard Dog Staff Member

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    As many of you are aware, we have taken some flak for the recent certification of Ace Revenue. According to our very own homepage mission statement, the CasinoMeister Rogue list should have been taken into account during certification. It was not.

    This is more my mistake than the teams since I am the one who governs the procedures for certification. As such, this is my mistake to rectify.

    I have now created a new set of guidelines for AGD Certification that is available for Affiliates and Affiliate Programs to look at anytime they wish. This was not available, previously, for AGD Certification (which is a FREE service, BTW).

    AGD Certification Transparency Document


    Please look over this document and familiarize yourself with our new procedures and policies regarding AGD Certification. Yes, I have listened to all comments (over as much of the web as I could cover) and believe this will resolve any issues regarding AGD Certification.

    Please let me know if you feel otherwise and discuss this issue.

    Thank you,

    Andy
     
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    Roulette Zeitung

    Roulette Zeitung Affiliate Guard Dog Member

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    AGD CTD:

    Minimum Player Rule - Any rule which states that an affiliate must deliver a specific number of players to continually receive their earned commission.

    Minimum Activity Rule - Any rule which states that an affiliate must deliver a specific number of 'clicks' or 'impressions' to continually receive their earned commission.

    Commission Reduction Rule ....

    15 years ago nobody would think about quotas or reducing affiliate earnings. It was a fair and backdoor-free world. Everybody have had the chance for good money, because both sides -webmaster and program- knew: The cake is big enough!

    Today central values like respect, decency, mutuality and flexibility playing a lesser role.

    However, money isn't everything, and there are some pearls in the industry.

    Leopold




     
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    AussieDave

    AussieDave 18 years & still going!

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    Mate that is 100% spot on.
    What really shakes my tree, is knowing that old timers like myself, who have stuck by programs for literally years, most from day one. All this is so easily forgotten. Life time deals were supposedly written in stone. Back then you trusted programs not to screw-you-over.

    Yet nothing has really changed. If anything, these casino groups have grown and in-turn pay far less in royalties to game providers. They get better deals on processing, if they'd haven't already established their own, in-house processor(s).

    However not happy with the costs they've saved...
    They now devise new and unique ways to shaft affiliates, to squeeze out as much of their rightful commission as possible. With no qualms in doing it!
     
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    edgarf76

    edgarf76 Affiliate Guard Dog Member

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    Thank you! I remember when I was starting out and had a minimum player quota. It seemed like forever until I hit that number. I try to stay away from programs like that. Some are the best for players but horrible for affiliates, without naming names. The challenge is that no matter how ethical an affiliate business is, and how much they want to recomend a brand to players, they must make a profit or they will be out of business.

    This does not mean that people should promote rouge programs, but it means IMHO that people should do what is win/ win.
     
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    AussieDave

    AussieDave 18 years & still going!

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    Agreed, at the end of the day, we're all in this to make money.
    Though it's hard to shake the feeling, some casino's see us as the enemy. When, if it wasn't for affiliates, their brand(s), likely would have gone ass-up years ago.

    Turning around and reneging on life time revenue deals, made with these folk, who kept their player traffic alive and the casino businesses afloat, is imo bad behaviour and void of morals.
     
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    Stan Rogers

    Stan Rogers New Member

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    It’s good that you’ve admitted your mistake. Let’s hope it doesn’t happen ever again!
     

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