Yggdrasil and the new Publishing arm at ICE 2020

Discussion in 'Casino Industry Buzz and Terms Alerts' started by MissExposé, Jan 21, 2020.

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    MissExposé

    MissExposé Well-Known Member Staff Member

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    Yggdrasil is launching a game-changing Publishing division, offering customers ‘the keys to its kingdom’ with all tools they need to build, create and offer a complete B2B gaming business.

    Yggdrasil will franchise its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools & Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.

    The three core value propositions for the Publishing arm will be:
    • YG Franchise (platform IP licensing)
    • YG Masters (game development and distribution program)
    • YG Game IP (game IP licensing).

    Strategic division will be unveiled at ICE London 2020.

    Source: https://www.yggdrasilgaming.com/news/key-kingdom/
     
    Last edited by a moderator: Jan 21, 2020
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    melcb

    melcb Administrator Staff Member

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    Its taken them 6 years to build! This will be a great asset to their business, very clever!
     
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