without content

[danieldan]

Everywhere you can read about the content as a king in the matter of seo. It is probably an extremely important element, but what about the parties that have very low content and achieve success?
For example, this page top100bookmakers com/
The site does not have much content, reviews, and yet you can find it highhas over 2,000 unique visits per day and over 6,000 pageviews per day. Or casino sites where there are practically only games with no valuable content. How is it possible that such websites are successful?

 

[bettingappguide]

Have you checked the links to the page and site?

 

[danieldan]

No, I only checked the number of impressions and that they come mostly from the search engine. I do not know too much about seo, more on creating websites and I am trying to develop myself in this area. I conclude from your statement that the example of a page with low content provided by me has very strong links and is based on this success?

 

[bettingappguide]

What's the url?

 

[danieldan]

top100bookmakers com

 

[bettingappguide]

top100bookmakers com

Do you have the url of the page in question?

 

[danieldan]

this is the address top100bookmakers . com , only so I can paste, I can not paste links

 

[bettingappguide]

Ok but which page in particular are you referring to? Can you just paste the last part of the url after the .com/

 

[danieldan]

to this whole site which contains very little content, on every subpage. This is just an example

 

[bettingappguide]

The site has a huge number of backlinks. Cant check properly as only on mobile at the min

 

[casinoportal]

It is a 13 year old domain with over 1.4k linking domains, Google probably sees it as a somewhat authoritative site.

 

[Eric Bowie]

bettingappguide is correct. Danieldan the site has a lot of backlinks, provided that the site it self is using the strongest keywords. When you go inside the website, top ranking casino brands are in there, all are connected in top100bookmakers com , they are using rich keywords which is why they rank high in searches.

 

[danieldan]

Thanks for the answers.
By the way, an interesting solution for the presentation of bookmakers. Same dry facts, charts without subjective reviews, maybe it's also a solution

 

[PROFRBcom]

bettingappguide is correct. Danieldan the site has a lot of backlinks, provided that the site it self is using the strongest keywords. ..... they are using rich keywords which is why they rank high in searches.

And here I was thinking that was bad practice these days and that we should be focusing on not overloading the system with exact match KW, stuffing too many money words in, using LSI, etc etc.

Yet look what still works

 

[bettingappguide]

And here I was thinking that was bad practice these days and that we should be focusing on not overloading the system with exact match KW, stuffing too many money words in, using LSI, etc etc.

Yet look what still works

I think it's down to site age as well and it being established. I'm not sure on the age as just on mobile at the min but bet its over 8 years old if someone can check. A new site with hundreds of links would now ring alarm bells

 

[Boa7]

There may be bad practices when it comes to ranking high but it surely will be crawled by the search engines. One of the best things to do is to keep the site active, especially if it's new. Gotta have a lot of things to build inside the web

 

[Joey Grey]

And here I was thinking that was bad practice these days and that we should be focusing on not overloading the system with exact match KW, stuffing too many money words in, using LSI, etc etc.

Yet look what still works

Yeah but keyword stuffing as much as possible is a no no. You can check Search Crawler's updates because sometimes the way they rank/recognize a site differs on the update they have. Try to make relevant news/updates on the site. Not too much of KW stuffing but how you use the keyword and where it is 'referring to' is something (helps build structure on your site actually, on this way u are helping the web crawler is reading your site) you can try to use paid promotions too

 

[Thomas Andreas]

just to add to that. If a domain have a lot of searches on their brand and gets a lot of brand clicks that can also boost it for other keywords. At least that is my understanding

 

[Frank]

Here is my take,,, a lot of older sites were ranked based on old SEO methods.. when everything changed they still rank perhaps based on their long term authority and trust.. however buidling a new site you have to use different tactics, pretty much once a site is trusted and like by google its hard to lose rankings unless they get a penalty.. but there are many old sites that look like the break all the current SEO rules yet still rank