Why Casinos Are Shooting Themselves in The Foot By Not Paying Stated % Rev Share

[Marketer2100]

Hi,

I'm new in this forum and in Casino aff, but not new to the whole aff scene, been doing it for 5 years.

I was checking out the Rev Share test pages and it's booggling my mind, why would Casinos not pay the exact stated % Rev Share, but skim some %. Here's my reasoning.

From the Casino standpoint, skimming some % of rev share:
Will make $ from all affiliates, when they start with their affiliate program.
Will make $ from affiliates that don't track their earning over x period of time.

Now on paper it looks like it's worth it, you can make more with skimming your affiliate partners if they don't track their earning over x period of time, now here's the problem - MOST of the affiliates who generate a lot of traffic track this, those that can't generate a lot of traffic don't, so Casinos can make money from them, but 80%+ of the traffic comes from the big guys.

Now what the big guys will do after seeing that they're making x% over particular period of time? You guessed it right, they'll start sending less traffic if any and just replace it with a different Casino that's generating them more money in the long run.

That's the reason why casinos who're skimming are shooting themselves in the foot, all the traffic eventually flows to those casinos that don't skim.

 

[AussieDave]

I'm new in this forum and in Casino aff, but not new to the whole aff scene, been doing it for 5 years.

I've been a casino affiliate for 19+ years, and most programs have been 'shaving' from day one. Back then... it was a little here, and a little there. But when one's making 75K+ a month, who's going to squabble over crumbs.

Today, "shaving" is it's own cottage-industry in this vertical.

However, with programs holding ALL the aces; that is all the data, even if one is 100% sure their being shafted, you can't do jack about it. Other than drop the program. And, most wont do that IF they're making decent coin each month. Hence, the problem allowed to perpetuate itself, because who's going to throw away their livelihood.

Anyway, good luck with trying to change it.

 

[Marketer2100]

I've been a casino affiliate for 19+ years, and most programs have been 'shaving' from day one. Back then... it was a little here, and a little there. But when one's making 75K+ a month, who's going to squabble over crumbs.

Today, "shaving" is it's own cottage-industry in this vertical.

However, with programs holding ALL the aces; that is all the data, even if one is 100% sure their being shafted, you can't do jack about it. Other than drop the program. And, most wont do that IF they're making decent coin each month. Hence, the problem allowed to perpetuate itself, because who's going to throw away their livelihood.

Anyway, good luck with trying to change it.

Thanks for your feedback, I'm not saying to drop the program completely, if you're promoting 5 Casinos, one is x2 are shaving 10%, x2 15% and 1 only 5%, you would gradually send more traffic to the one that's shaving only 5%.

Do you have any Casino recommendations that are proven to be decent partners? Most sites I checked push their own sub aff programs and shit on other programs, so just looking for an opinion from someone who's unbiased.

 

[Biti]

Because many affiliates just look at the gross % they get. They will prefer a program that is offering 50% revenue share (with 40%) costs above a program that offers 35% and pays 35%.

Also, likely many programs are having deals with the big guys that are just costing money. If you see the revenue share plus fees that some programs are paying to Catena...

 

[Kadabra]

Thanks for your feedback, I'm not saying to drop the program completely, if you're promoting 5 Casinos, one is x2 are shaving 10%, x2 15% and 1 only 5%, you would gradually send more traffic to the one that's shaving only 5%.

Do you have any Casino recommendations that are proven to be decent partners? Most sites I checked push their own sub aff programs and shit on other programs, so just looking for an opinion from someone who's unbiased.

Not necessarily true. If the first programs convert better or keep players better you would still promote them.
If i am to recommend - don't worry about it. All shave or cut fees or whatever. Take it as default. And just go with those that are fair to players and make you the highest $/visit.

 

[AussieDave]

They will prefer a program that is offering 50% revenue share (with 40%) costs above a program that offers 35% and pays 35%.

Point in question...

GPWA a few weeks back (thread about Buffalo), a newbie affiliate remarked (words to the affect of): I'd rather seek out programs who pays 50%, than work with a program who pays 25%.

Fact is though, it's humanly impossible to give an affiliate 50% NGR.

This is what makes that comment so funny. After ALL the deductions from GGR, ironically the affiliate would receive (if the aff program isn't shafting folks sideways) is in the ball park of 20 - 25%.

NB - There's a few programs out there such as Trada who, I believe pay % on GGR. Which is a pretty good deal IMHO.