Why affiliates should focus on customer loyalty?

MissExposé

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In the latest article from AffiliateINSIDER, Lee-Ann Johnstone shows these figures as the most important facts in terms of service management:
  • 82% of customers feel that a response time of 30 minutes or less is very important if their correspondence is relating to marketing,
  • 60% of loyal customers will use their preferred companies more, this means if they are launching any new brands or networks – you are more likely to be on their list of people to work with,
  • If a customer has an emotional relationship with you, their lifetime value is 306% higher – and they are much more likely to recommend you
  • A 25% increase in profit has a direct correlation with a 5% increase in customer retention
What are your secrets for building a good relationship with igaming partners?
 

The Stone

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But how can we as affiliates build a personal relationship with or traffic if we don't gather personal data?
 
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