White label casino

[AussieDave]

i think you should stop now

If that's your 'olive branch', then I'll agree to a cease fire.

 

[slotter]

more money can be made with a w/l than as an affiliate, its just more work, and with the ever changing rules pushed by the uk advertising standards authority and eu regulations, i do not want to put all of that work into that place. what i offered might not be good for some but would be good for others, for example..a person with a big portal with lots of eu traffic and experience in dealing with the uk. im just not interested in doing all of the work to have more and more regulation. plenty of w/l are successful, PP has 150+ w/l sites that have been running for years.

 

[AussieDave]

more money can be made with a w/l than as an affiliate

That might of been true years ago, but certainly not now. Have you ever been an affiliate? The amount of time and money needed to be invested etc., etc., into a WL, in hope that it is successful (noting the current competitiveness of the industry), one could take that money and build a decent affiliate network. Which, would make far more money, with far less risk

The owner (company) of AGD for example, over the last couple of years was buying up affiliate properties. Some of those purchases amounted to well over US$5Mil per site. Another example is Catena Media. They've got very deep pockets. If WL's were the way to go, I think they'd be doing that, instead of investing into being a Super Affiliate per se.

 

[AussieDave]

Anyway... time to hit bed. Cheers all

 

[ocportal]

TBH I don't know enough about them to give a fair appraisal, nor pass a professional opinion on their platform.

Let me say this...while not all WL's are bad, sadly, the majority are. More often than not, they've been proven time and time again to fail. Disappearing with monies owed to players, affiliates and 3'rd parties. Or, sold to a known rogue group (as was the case with Reaffiliates - how many affiliates/players got shafted on that sale).

The issues most white labels seem to suffer from are under-funding and sheer lack of i-gaming experience, both in every day casino operations and marketing etc., etc. That and nature of this type of business.

WL's are generally considered... a poor man's casino operation, for good reason.

I shouldn't have to remind people of what most Rival White Labels, have done to both players and affiliates, over the years. Previous to that there was the Gambling Federation and their WL's. Yet another disaster. It certainly doesn't help when places like StartCasino (and other similar clip-joint providers for WL's), use unethical marketing to make their product seem like gold-mines.

The industry is getting more competitive every day. BIG casino groups once considered akin to 'Fort Knox', are now consolidating, and subsequently being absorbed/merging into one group. Or, in case of stand alone Microgaming casinos (once considered the Rolls Royce of this industry), have in some case folded and be bought out. This story is becoming all too familiar. Who'd have thought 32Red Plc would change hands? I didn't, I'm sure most others didn't either.

My point to that is... If these BIG operators, with literally close to 2 decades of experience under their belts, are finding the current i-gaming climate difficult, or worse, having to decommission casinos, then what hope is there for White Label operators, who, and reiterating are generally underfunded, and usually have little to no experience.

Anyone thinking of getting a white label, would be far better investing the money/time they have into being an affiliate. Though, even that these days is becoming harder and harder.

Thank you for your feedback, I appreciate it

 

[Joonas]

Why is there so much trolling and hate to slotter's proposal?

It's great that people are offering their products for sale. Surely there have been some mistakes along the way if the owner of the project has lost interest just after six months, but so what? Things change, interests change, businesses change. I'm sure the owner feels bad enough for signing up for doing the project and realised that it's not for him.

And surely anyone who might have an interest in the white label will do their due diligence and has a vision for the product.

There are countless examples of successful brands that have been taken over with a new vision and that then have thrived. Starbucks, to mention one.

 

[Biti]

Yeah right, comparing a company making billions and running for years with a cheap ass WL casino that was in business for 6 months.

And even those 6 months are doubtful as FlexiGaming is actieve since a few months.

 

[slotter]

Yeah right, comparing a company making billions and running for years with a cheap ass WL casino that was in business for 6 months.

And even those 6 months are doubtful as FlexiGaming is actieve since a few months.

novody said it was with flexi... you know what happens when you assume right

 

[AidanLCFC]

Yeah right, comparing a company making billions and running for years with a cheap ass WL casino that was in business for 6 months.

And even those 6 months are doubtful as FlexiGaming is actieve since a few months.

Someone mentioned PP, which I assume is ProgressPlay

 

[casinonewbie]

which I assume is ProgressPlay

I run the numbers years ago through my accountant on a white label from ProgressPlay.....so that was the end of that.

 

[slotter]

I run the numbers years ago through my accountant on a white label from ProgressPlay.....so that was the end of that.

how so? as an affiliate you get what 40-50%? with a w/l you get 75-85% -500/mo for live support...unless your ftds are so low you can't do that?

 

[Biti]

how so? as an affiliate you get what 40-50%? with a w/l you get 75-85% -500/mo for live support...unless your ftds are so low you can't do that?

It's not just live support of course as there are more costs.

It's a strategy some affiliates use to push traffic to their own brand instead of to other bands. But for sure quality traffic pays out better if you send them to quality websites instead of to 13-in-a-dozen websites.

I get the feeling Slotter is a while label provider instead of a vendor of a flopped casino project.

 

[AussieDave]

novody said it was with flexi...

flexigaming is working with betswiss

Which btw it's SwissBet...
And, they have recently opened flexigaming for setting up their White Label casinos.

 

[slotter]

Which btw it's SwissBet...
And, they have recently opened flexigaming for setting up their White Label casinos.

BIT DENSE MATE? pretty obvious i was replying to the guy above asking about flexi. flexi is not eu based

 

[Biti]

Did some little research and it seems that this SwissBet thing is not very legit. One of their white labels has stolen quite some bitcoins from players. Owner of that white label is also the owner of Swissbet.

You can check here: https://game-protect.com/powerbet-scam/

 

[slotter]

Did some little research and it seems that this SwissBet thing is not very legit. One of their white labels has stolen quite some bitcoins from players. Owner of that white label is also the owner of Swissbet.

You can check here:

is swissbet and flexigaming the same or is flexi just a reseller? i looked at a proposal from flexi but have not comitted

 

[Kadabra]

how so? as an affiliate you get what 40-50%? with a w/l you get 75-85% -500/mo for live support...unless your ftds are so low you can't do that?

Probably you know better than me but with PP as far as i know they charge 35% for full opp, sometimes 40%. So that leaves you with 65%. You do have some additional costs so let's say you are on 60%.

Here you are using their default support and retention which we agree will be less focused on your success than a dedicated team. Since the difference is not huge, it's enough that your PV 20% lower than in Royal Panda, Leo Vegas, etc and it makes it not worth it.

And if you're not just sending your traffic but get affiliates - then you pay 45% of those 60% to them. And that's on rev only. If you offer hybrid or CPA and it becomes a whole different story.

Can it be done? Sure.
Do many succeed? Same as in affiliate business - 2-3/100. It's not easy money and in general, most affiliates would make more by investing their time in their aff business.

 

[slotter]

nektan are 65/35, pp are 75/25<100k 85/15>100k

 

[Biti]

is swissbet and flexigaming the same or is flexi just a reseller? i looked at a proposal from flexi but have not comitted

I think bottom line it's the same thing.
______________________________
@ Kadabra: I agree with you here. In my opinion, if you're having decent traffic and good deals, it's more interesting to send it to quality places instead of to your own white label.

I mean, why bother if I have a deal of for example 100 CPA and 40% rev. share at a casino that has an awesome conversion and a great retention. Would always work better than sending it for 65% to your own Nektan WL. Also, less headaches.

Things are different if you're somehow working mainly with white labels or 2nd/3rd/4th tier "brands". In that case it might be an option to send it to your own white label. If you're sending traffic to Nektan, PP, WH, BHG, etc white labels, better send it to your own white label. Better waste the traffic in your own casino instead of in the casino of somebody else.

It's a tactic some affiliates are practising and I guess more will do it if brands keep on blocking accounts, changing terms, etc.

It's just interesting of course if you're able to drive enough traffic. If you're able to drive 20 ftd a month, forget about it. As soon as you're needing other affiliates, you also have to pay listing fees, cpa's, etc. Especially because most serious affiliates are quite sceptical about WL brands. And with a reason, because Nektan, PP, etc are crappy platforms for players. Also affiliate have in mind that it might be just a temporary solution for traffic of an affiliate instead of a sustainable business.

 

[The Stone]

Why is a WL such a bad idea?