What now??

Discussion in 'General Casino Affiliate Area' started by byebyebaby, Sep 28, 2016.


    byebyebaby Affiliate Guard Dog Member

    Likes Received:
    Feb 11, 2014
    We would like to inform you that:

    On the 31st of October 2016 the UK Gambling Commission is introducing a new licence condition according to which you must ensure that you do not allow advertisements for any of our brands to pop up on any illegal streaming websites (“ensure that you do not place digital advertisements on websites providing unauthorised access to copyrighted content”).

    Since this requirement will be compulsory as part of our UK licence, we will take all the reasonable steps to ensure that you are compliant with the new Licenced condition and do not place any digital advertisements for the licensed activities on such websites. As a result of this, will soon update our affiliates’ T&Cs and inform you accordingly.

    We would also like to remind you that:

    • In accordance with the UK Consumer Rights Act 2015 and the UK Advertising Regulation (Licence conditions and code of practice of UK Gambling Commission, CAP and BCAP Codes), all marketing and promotional material must be clear and not misleading.
    • The Advertising Standards Authority (ASA), the UK’s independent regulator for advertising across all media, are clamping down on any affiliates and operators that present promotion/campaign terms with inaccurate, concealed or deceiving information.
    Therefore, as a general rule, conditions and factors which are likely to affect a consumer’s decision to participate in a promotion (such as - but not limited to – restricted odds and deposit, wagering and withdrawal requirements) must appear, with sufficient prominence, in the advert itself. Our advice would be: if unsure, include it. If time or space is genuinely limited (for example a small pop-up banner) then these conditions must be made available within one click.

    We urge our affiliates to follow these simple guidelines to avoid any future disruptions and should you need any additional advice or help, please contact us immediately.

    Thank you for your cooperation.

    Best Regards,
    Betsson Group Affiliates Team

    CaseyM Affiliate Guard Dog Member

    Likes Received:
    Jun 9, 2010
    This is not a worry for us, just for the casinos. They will advise how to promote their offers in accordance with the guidelines
    Guard Dog likes this.

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