What is FatAds?

[FatAds]

The Ad Network Built by Media Buyers, for Media Buyers

The FatAds team is thrilled to announce the launch of our advertising network!

We know firsthand the challenges advertisers face: low-quality traffic, lack of support, and optimization difficulties. That's why we created FatAds—a platform where traffic quality and results are the top priority.

What sets us apart?

• Focus on Professionals: A $300 minimum deposit allows us to maintain high traffic quality by filtering out non-serious advertisers and scam.
• Global Reach: Over 2 billion daily impressions across 220 countries, with exceptionally strong positions in Tier-1 GEOs.
• Proven Formats: We work with high-converting Push (CPC) and Pop (CPM) traffic.

We've built the network we would want to work with ourselves. We're ready to show you real results

 

[FatAds]

FatAds Technologies: AI Optimization, FTD Tracking, and Ready-Made Bundles

In our previous post, we introduced ourselves. Today, we're diving into the key technologies we've implemented for your efficiency.

1. Conversion Booster – Your AI Optimizer
Our unique development. This system analyzes conversions in real-time and automatically:

• Updates whitelists and blacklists.
• Turns off non-converting traffic sources.
• Finds and scales top-performing publishers.
  It saves you time and increases ROI without tedious manual work.

2. Deep Tracking for iGaming
We understand that for betting and casino, a lead is not enough—the first deposit is crucial. That's why we offer the unique ability to track First-Time Deposits (FTD), giving you unprecedented depth of analysis.

3. Pre-Packaged Traffic Bundles
Want to launch quickly and on quality traffic right away? We offer ready-made, pre-tested bundles for Casino, Betting, and Finance verticals with proven ROI.

Our goal is to provide you not just with traffic, but with an intelligent tool for growth.

 

[FatAds]

Campaign Optimization Tools in FatAds

FatAds provides a comprehensive suite of campaign optimization tools designed to maximize ROI and streamline media buying for advertisers. Below is a detailed overview of these tools, based on the platform’s features:

1. Conversion Booster (AI-Powered Optimization)​

FatAds’ flagship feature, the Conversion Booster, uses artificial intelligence to automate campaign optimization in real-time. Key functionalities include:

• Real-Time Analysis: Monitors traffic sources and conversion patterns to identify top-performing placements.
• Dynamic Whitelisting/Blacklisting: Automatically blocks underperforming sources and prioritizes high-converting traffic.
• Budget Reallocation: Shifts spending toward sources delivering conversions at or below your target CPA.
• Continuous Learning: Improves optimization accuracy over time by analyzing historical and live campaign data.

This tool is ideal for advertisers seeking hands-off optimization while maintaining performance stability.

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2. Manual Optimization Tools​

For advertisers who prefer granular control, FatAds offers several manual optimization options:

Bid Adjustments​

• Adjust bids for specific targeting parameters (e.g., GEO, device, OS, browser, carrier).
• Example: Increase bids for Android users if they show higher conversion rates.

Whitelists/Blacklists​

• Whitelists: Focus budgets exclusively on top-performing publishers or traffic sources.
• Blacklists: Block underperforming or irrelevant sources to minimize wasted spend.

CPA Limit​

• Set a target Cost Per Acquisition (CPA), and FatAds will optimize bids to achieve this goal.
• Requires at least one conversion to activate.

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3. Targeting Options​

FatAds enables precise audience segmentation through advanced targeting:

• GEO Targeting: Country, region, and city-level targeting.
• Device & OS: Target smartphones, desktops, tablets, iOS, Android, etc.
• Connection Type: WiFi, cellular, or ethernet users.
• Carrier & ISP: Target specific mobile carriers or internet service providers.
• Browser Language: Reach users based on their browser language settings.
• Time Scheduling: Run campaigns during specific hours or days for optimal engagement.

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4. Campaign Rules (Automation)​

Create custom rules to automate campaign management:

• Pause Underperforming Campaigns: Automatically halt campaigns exceeding CPA thresholds.
• Block Low-Value Traffic: Blacklist devices, OS, or browsers with poor performance.
• Budget Controls: Set rules to cap daily spend or pause campaigns at specific budget limits.
• 24/7 Monitoring: Rules work continuously, even outside business hours.

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5. Traffic Insights & Analytics​

FatAds’ Insights dashboard provides critical data for informed decision-making:

• Win Rates: See auction win rates for specific GEOs and devices.
• Traffic Volume: Identify high-volume regions with low competition.
• CPC/CPM Trends: Analyze average and top bids for push and pop ads.
• Performance Metrics: Filter data by campaigns, creatives, publishers, and more.

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6. Pre-Packaged Traffic Bundles​

For advertisers seeking proven solutions, FatAds offers pre-optimized traffic bundles:

• Vertical-Specific Bundles: Pre-tested packages for Gambling, Dating, Finance, and more.
• GEO-Targeted: Bundles optimized for specific regions (e.g., Asia, LATAM).
• Performance Claims: Some bundles report conversion increases of 200%+.

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7. Tracking Integration​

FatAds supports seamless integration with major tracking platforms:

• Supported Trackers: Binom, BeMob, Keitaro, Kochava, CPV Lab Pro, FunnelFlux.
• Postback URLs: Track conversions and first-time deposits (FTDs), especially valuable for iGaming advertisers.
• Macros: Custom parameters for granular tracking of clicks, costs, and sources.

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8. Tiered Support & Optimization Assistance​

Higher-tier advertisers (e.g., Juicy Combo, Big Fat Deal, or King Size plans) receive:

• Personal Account Managers: Dedicated experts for strategy and optimization.
• Whitelist Recommendations: Curated lists of top-performing traffic sources.
• Creative Packages: Free high-converting ad creatives for supported verticals.

FatAds’ optimization tools cater to both automation-focused advertisers and those preferring hands-on control. The Conversion Booster stands out for its AI-driven efficiency, while manual tools like bid adjustments and whitelists offer flexibility. For verticals like iGaming, Dating, and Finance, FatAds provides a competitive edge through tailored traffic bundles and advanced tracking. Advertisers willing to meet the minimum deposit will find these tools valuable for scaling campaigns efficiently.