What does a "good affiliate manager" even mean to you?

[Oldschool]

We hear it constantly – affiliates want a manager who actually helps. But "help" means wildly different things depending on who you ask.
Some people want someone proactive, pinging them about new offers and optimizations. Others just want a manager who answers fast and gets out of the way. Some want strategy talks, some want pure logistics.
On our side, we try to read what each partner actually wants instead of forcing one style on everyone, but we're genuinely curious how the room feels about it.

So: what makes a manager actually useful to you, and what's an instant red flag?

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oldschool-partners.com

 

[Alkis]

To put it simply, a good affiliate manager knows what the affiliate needs, before even the affiliate asks for it.
But since this is pretty rare, honesty is the number one thing. Then comes the response time.

Red flag is easy, everything that comes with a delay is a red flag.

Nice question btw!