What’s actually working in casino affiliate marketing?

[Royal Flush]

I’ve been running gambling traffic for a while (mix of rev-share, CPA, and hybrid) across SEO, native, and some second-tier paid platforms. One thing I’ve learned: most public info about iGaming affiliate marketing is either outdated or surface-level.

So I want to open up a more technical discussion here for serious affiliates:

• What’s your offer-to-landing flow in 2025? Are you still sending cold traffic to generic brand pages, or do you pre-qualify via quiz, geo funnel, or bonus selector?
• How are you managing multi-GEO campaigns now? Manually with Voluum/RedTrack? Hardcoded redirects? Any automation tools actually doing the job?
• What CR/EPC ranges are you seeing for Tier 2 vs Tier 1 GEOs? And are you adjusting by device or OS?
• Anyone seeing real performance from Pinterest or Medium for casino or is that mostly noise unless it’s ultra niche with an SEO kicker?
• For CPA: how are you vetting networks in this space now? Tracking transparency? Negative scrub risk? Feedback loops?

I’m currently working with a network that actually supports traffic segmentation, offers dynamic prelanders, and isn’t afraid to share funnel benchmarks (a rare thing, tbh). It’s helped cut down test cycles massively.

Curious where everyone else is finding efficiency gains right now. What’s your biggest challenge in scaling casino traffic profitably, traffic, offers, or conversions?