RumpelKumpel
New Member
- Joined
- Apr 17, 2020
- Messages
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Since here are quite a lot off guys who successfully sold or bought casino or sportsbetting affiliate sites i was wondering what are in your personal opinion the most important things during the purchase process? Which Information is ok to share or request, and which information only can be revealed after the sale is completed?
Jurisdiction
Does it matter under which jurisdiction the sales contract is? Are there jurisdictions to avoid?
Due Dilligence
Which information are you willing to share/ do you have to see before a sale can go through?
1. income/affiliate accounts
I believe this is pretty much standard. I would expect every seller to share the monthly numbers of clicks, sign ups, ftds, rev share, the deal structures etc for the last 2 - 3 years. Before a Letter of Intend has been signed an excel files should be good enough, but after that read only / supervised access to the affiliate backoffices is a must for me.
2. profit & loss
Of course i personally would like to know how much the affiliate spent during the last years on his site - especially for content, tech, plugins, backlinks, design, hosting, tools but also in terms of his own time.
3. google analytics and search console
This i find very difficult. I unfortunately heared of affiliates initiating the sales process, scraping the data and "copying" the content instead of paying for the site.
Personally i believe that a supervised access (eg 2 persons in one room, live demonstration) plus the raw numbers (visitors, impressions, paid vs organic) should be given. But whats your opinion when it comes to more detailed information like eg specific site->visitors->impressions->keywords->clicks?
As a buyer i want to get the full picture. But should the seller keep this specific information for himself?
4. Non Compete Clauses
your opinion on that?
contractual penalities?
Professional advice?
Any recommendations for law firms or consultants specialised in this area?
Anything else important for the sales process? Looking forward to read some of your opinions and experiences!
Jurisdiction
Does it matter under which jurisdiction the sales contract is? Are there jurisdictions to avoid?
Due Dilligence
Which information are you willing to share/ do you have to see before a sale can go through?
1. income/affiliate accounts
I believe this is pretty much standard. I would expect every seller to share the monthly numbers of clicks, sign ups, ftds, rev share, the deal structures etc for the last 2 - 3 years. Before a Letter of Intend has been signed an excel files should be good enough, but after that read only / supervised access to the affiliate backoffices is a must for me.
2. profit & loss
Of course i personally would like to know how much the affiliate spent during the last years on his site - especially for content, tech, plugins, backlinks, design, hosting, tools but also in terms of his own time.
3. google analytics and search console
This i find very difficult. I unfortunately heared of affiliates initiating the sales process, scraping the data and "copying" the content instead of paying for the site.
Personally i believe that a supervised access (eg 2 persons in one room, live demonstration) plus the raw numbers (visitors, impressions, paid vs organic) should be given. But whats your opinion when it comes to more detailed information like eg specific site->visitors->impressions->keywords->clicks?
As a buyer i want to get the full picture. But should the seller keep this specific information for himself?
4. Non Compete Clauses
your opinion on that?
contractual penalities?
Professional advice?
Any recommendations for law firms or consultants specialised in this area?
Anything else important for the sales process? Looking forward to read some of your opinions and experiences!
