Site Valuation Question

Discussion in 'General Casino Affiliate Area' started by abc, Jun 17, 2020.

  1.  
    abc

    abc Affiliate Guard Dog Member

    Messages:
    158
    Likes Received:
    69
    Joined:
    May 20, 2015
    Quick Question. How would you value a site that does alot of signups a month to a worldwide casino but very few depositors.

    Ex site does 120-150 signups a month for the past few years, but lucky to get 2 depositors a month.. Domain is 12+ years old.

    The signups go to a USA friendly casino which also accepts worldwide players, in addition it is a highly rated affilate program with no problems who has been in business 20 years.

    If anyone wants to make offer based on this info will send stats
     
  2.  
    AidanLCFC

    AidanLCFC Affiliate Guard Dog Member

    Messages:
    521
    Likes Received:
    308
    Joined:
    Mar 8, 2012
    People will only judge on the depositing players normally and most likely they'll offer you last years revenue multiplied by between 1 and 3-4 years maybe if you are lucky
     
  3.  
    abc

    abc Affiliate Guard Dog Member

    Messages:
    158
    Likes Received:
    69
    Joined:
    May 20, 2015
    Yep thats what i was thinking signups arent worth much
     
  4.  
    AidanLCFC

    AidanLCFC Affiliate Guard Dog Member

    Messages:
    521
    Likes Received:
    308
    Joined:
    Mar 8, 2012
    think of it this way, would you pay for any customers that don't deposit? good luck though
     
  5.  
    bettingappguide

    bettingappguide Affiliate Guard Dog Member

    Messages:
    381
    Likes Received:
    132
    Joined:
    May 15, 2017
    Have you asked why they think the ratio is so low? What quality of player are you sending them?
     
  6.  
    AussieDave

    AussieDave 20 years & still going!

    Messages:
    3,727
    Likes Received:
    2,293
    Joined:
    Nov 28, 2013
    And more than likely, this USA friendly casino has a no deposit free chip. So you get all the freebie whores signing up, claiming the free chip, and never depositing.

    If it's a brand-able domain, with no spammy backlinks, I'd suggest placing focus of selling this 12 year old aged domain, instead of trying to sell the complete package, cause your low NDP p/m wont do you any favours. And, if all these signups are finding your site from "freebie" type keywords, then the site's worth even less.

    Reiterating... Try to sell the domain, you'll probably get a better price.
     
    Last edited: Jun 17, 2020
  7.  
    abc

    abc Affiliate Guard Dog Member

    Messages:
    158
    Likes Received:
    69
    Joined:
    May 20, 2015
    No spammy links, was just wondering if signups were worth anything these days
     
  8.  
    AidanLCFC

    AidanLCFC Affiliate Guard Dog Member

    Messages:
    521
    Likes Received:
    308
    Joined:
    Mar 8, 2012
    I'm assuming they are no deposit bonus hunters signing up? Why not try swapping to a better converting brand or add an extra brand?
     
  9.  
    Frank

    Frank Affiliate Guard Dog Member

    Messages:
    710
    Likes Received:
    352
    Joined:
    Jan 7, 2015
    There are a lot of bonus hunters out there and the only thing worth money is amount of deposits and deposit value, im willing to take a look it may be an interest to me if the domain isn't niche restricted
     
  10.  
    CuriousCoders

    CuriousCoders Affiliate Guard Dog Member

    Messages:
    8
    Likes Received:
    0
    Joined:
    Jul 6, 2020
    ~30 or so times monthly revenue
     
  11.  
    JT_BeastsOfPoker

    JT_BeastsOfPoker New Member

    Messages:
    19
    Likes Received:
    5
    Joined:
    Aug 13, 2020
    Hard to imagine anyone would be interested in buying an affiliate account with just sign-ups and no commission. The domain (+ email list for all signed-up players, if that exists) should be the more valuable part here.
     
  12.  
    abc

    abc Affiliate Guard Dog Member

    Messages:
    158
    Likes Received:
    69
    Joined:
    May 20, 2015
    Is Niche Restricted..

    Anyway this thread can be closed.. Sold it to the company the site was sending the traffic too. It had huge link value and brand value. Got a lot more then i thought for it.
     
  13.  
    baldidiot

    baldidiot Affiliate Guard Dog Member

    Messages:
    668
    Likes Received:
    169
    Joined:
    Feb 23, 2011
    That's interesting. Care to share any rough details (eg: x times whatever)? Always useful to know what's going on in the market.
     
  14.  
    Joonas

    Joonas Certification Member Staff Member

    Messages:
    224
    Likes Received:
    80
    Joined:
    Nov 28, 2017
    The value, in this case, is more in the potential of the domain and foundations it has instead of revenue or other traditional metrics. So how much someone who sees potential, and is looking to put in the work to release the potential, is willing to pay and the seller is happy to part with. Congrats on the sale!
     

Share This Page