WCD Admin
Affiliate Guard Dog Member
- Joined
- Jun 15, 2007
- Messages
- 1,160
- Reaction score
- 98
Tradeshows: Negotiations and talks should not be held in a trade show setting, especially on sensitive matters that effect all affiliates. The persons who will be effected the most are going to be the smaller affiliates and they are not represented there. The idea that extravagant parties are being thrown in a time they are claiming is so dire that they must change our contracts to continue operating is of course a slap in the face and a bald face lie. These parties will now be funded in part by the money being taken via retroactive T&Cs and affiliates should consider boycotting them.
Why not increase their spend on player retention and conversions instead? Maybe then these programs would not have to screw the little guy to throw big parties. Maybe their bottom line would even increase because the focus had returned to business instead of travel and party.
To be honest I think most of this is caused by bad management. Some programs, like Focal Click, are no longer holding over negatives, etc. Why is it that some programs are loosening things up and others are having to tighten things up? Is the economy somehow different for these companies? The only difference is the way the companies are run.
If you have not noticed, the affiliate model is under threat right now. Many larger affiliates will be landing flat media contracts and sweet deals but not the small affiliates. My prediction is that the smaller affiliates will be run out of business with bigger affiliates and casinos themselves swallowing these sites for pennies on the dollar as it becomes harder and harder to work in this model. Many peoples years of hard work will be swallowed up for next to nothing.
Life disasters: I think this is VERY important as many of these deals were made with the intention of lifetime revenue, no bundling, some with no negative carry-over, etc... This is the "compensation" part of the contract they are changing. To me this is the single most important reason for these programs to be stopped. Our money is for our family's health and survival not for casino advertising, branding campaigns, paying their staff, or having parties at conferences.
Summary: I understand that programs have to make changes to survive. My point is that the only changes that I see being made are to the compensation portion of our contracts. There are too many conferences with piles of money being wasted and this is now going to be partly funded by our revenue. Times are tough, indeed.
Disclaimer: These are my opinions only. Not an attack on anyone or any program. Feel free to disagree but please don't attack me. I'd be interested in other peoples thoughts. My mind is open, so don't think I'm all closed down, I'm just looking at what seems to be pretty obvious to me.
Why not increase their spend on player retention and conversions instead? Maybe then these programs would not have to screw the little guy to throw big parties. Maybe their bottom line would even increase because the focus had returned to business instead of travel and party.
To be honest I think most of this is caused by bad management. Some programs, like Focal Click, are no longer holding over negatives, etc. Why is it that some programs are loosening things up and others are having to tighten things up? Is the economy somehow different for these companies? The only difference is the way the companies are run.
If you have not noticed, the affiliate model is under threat right now. Many larger affiliates will be landing flat media contracts and sweet deals but not the small affiliates. My prediction is that the smaller affiliates will be run out of business with bigger affiliates and casinos themselves swallowing these sites for pennies on the dollar as it becomes harder and harder to work in this model. Many peoples years of hard work will be swallowed up for next to nothing.
Life disasters: I think this is VERY important as many of these deals were made with the intention of lifetime revenue, no bundling, some with no negative carry-over, etc... This is the "compensation" part of the contract they are changing. To me this is the single most important reason for these programs to be stopped. Our money is for our family's health and survival not for casino advertising, branding campaigns, paying their staff, or having parties at conferences.
Summary: I understand that programs have to make changes to survive. My point is that the only changes that I see being made are to the compensation portion of our contracts. There are too many conferences with piles of money being wasted and this is now going to be partly funded by our revenue. Times are tough, indeed.
Disclaimer: These are my opinions only. Not an attack on anyone or any program. Feel free to disagree but please don't attack me. I'd be interested in other peoples thoughts. My mind is open, so don't think I'm all closed down, I'm just looking at what seems to be pretty obvious to me.