Player Lifetime Value

Discussion in 'Casino Industry Buzz and Terms Alerts' started by dandyboy, Jun 19, 2018.

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    dandyboy

    dandyboy New Member

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    I'm new to the sporstbetting affiliate world... I've set up a site in Australia and hopefully the UK in a few months. It basically rewards players once they signup to the site. I don't have enough data to determine the CLV of a sportsbook player i.e. William Hill, Crownbet, Bet365, etc. I looked everywhere online and some sites determine 120£ to 300£. Most of my players are acquired through a horse racing blog that I created but they can obviously play on anything.

    I want to setup the proper CPA's to attract the most players without breaking the bank.

    Any information will be greatly appreciated!
     
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    Joonas

    Joonas Affiliate Guard Dog Member

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    What is it that you are looking for?
     
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    dandyboy

    dandyboy New Member

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    The overall value of an affiliate.
     
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    edgarf76

    edgarf76 Affiliate Guard Dog Member

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    The value of an affiliate website usually trades 5X the yearly net income however I have seen it go up to 10X and much lower in some cases. Is that what you are trying to figure out, or is it the value of one player?
     
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    dandyboy

    dandyboy New Member

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    The vale of one player.

    As if I have 1 affiliate he will generate x amount throughout the whole life of his betting account
     
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    edgarf76

    edgarf76 Affiliate Guard Dog Member

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    Tough question. One sharp player with skill games in a no neg carry over program can put you in the red for a while. However, you can land a whale that just likes to play. Very hard to put a specific number there but I know you can calculate it. Perhaps a affiliate manager can throw in some imput.
     
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    Mr Live Casinos

    Mr Live Casinos New Member

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    I tend to agree with edgarf76. There are many factors that could determine a different life value of a player on your site vs any other site. Type of players you acquire, affiliate programme deal (including RS deals, no negative carryover etc), even the keywords that you are targeting if you are doing SEO. Also a very important factor is retention and reactivation from the operators side. So, like edgaf76 said your best bet might be to talk with a few AM's and they can tell you their players life value so you have a good idea what to expect
     
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    dandyboy

    dandyboy New Member

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    Yeah, I had that into consideration.

    I just wanted some feedback from other AM's to sort of come up with a median number.
     
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    TipAGambler

    TipAGambler Affiliate Guard Dog Member

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    I try to make my own avg over time. Started off with no value and every 5-10 players just taking an average of their entire incomes. Wish I had a number that's based on bigger statistics as well!
     
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    Frank

    Frank Affiliate Guard Dog Member

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    I find sports players tend to have a higher value, Casino players jump ship a lot... but there is no set number.. it's a how long is a piece of string question.
     
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    Thomas Andreas

    Thomas Andreas Affiliate Guard Dog Member

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    never an easy answer, I would do it like this.
    Average player value in Sweden is about 6000 SEK. lets say Euro 550 for simplicity.
    Now look at the median or average income to a Swede and compare it to an Austalian... if the salary is 10% less in Australia subtract 10% for average player value. or if you want to be conservative subtract 20%.

    However, keep in mind that for a player that searches a keyword like casino online versus bonus without deposit the value could and usually is big. So use the average income as a hurdle but then subtract according to the keyword. You can of course go much more indepth with this. But given the fact that you dont have much data to work with adding additional variables can sometime be less rather than more useful (just more factors to estimate inaccurately)
     
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    the_dave

    the_dave New Member

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    The program you send the player to is huge as well. In sports for example it's not tough to push some of the newer bookmakers, where less people have accounts, and generate more sign ups BUT they don't hang around nearly as long as they do at more established brands and as a result it can end up being false economy. Bet365 out performs some of my other sports programs by as much as 500%.
     

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