I'm new to the sporstbetting affiliate world... I've set up a site in Australia and hopefully the UK in a few months. It basically rewards players once they signup to the site. I don't have enough data to determine the CLV of a sportsbook player i.e. William Hill, Crownbet, Bet365, etc. I looked everywhere online and some sites determine 120£ to 300£. Most of my players are acquired through a horse racing blog that I created but they can obviously play on anything. I want to setup the proper CPA's to attract the most players without breaking the bank. Any information will be greatly appreciated!