Peru Betting Market Enters New Competitive Phase

[MissExposé]

Peru’s regulated betting market is entering a more competitive phase, with around 60 licensed operators now active. Industry executives say marketing spend alone is no longer enough, as product quality, technology, localisation and customer experience become bigger differentiators. Betsson points to its long-standing local presence, while Stake says its strategy combines global scale with local partnerships and tailored marketing. Peru’s regulatory framework has been praised for supporting a safer and more transparent market, but concerns remain over the 1% selective consumption tax on online bets. Operators warn that higher tax pressure could weaken channelisation and push players toward unlicensed platforms.

Source: https://igamingbusiness.com/strategy/battle-leadership-peru-betting-market/