New customer ID check rules for UK online gambling operators

Discussion in 'Casino Industry Buzz and Terms Alerts' started by MissExposé, Feb 12, 2019 at 11:08 AM.

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    MissExposé

    MissExposé Member Staff Member

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    UK online gambling operators are facing tough new rules for verifying the age of their customers and restrictions on demanding further identification before processing customer withdrawals.

    The UK Gambling Commission (UKGC) released its new customer identity verification rules, which will take effect on May 7.

    Operators will now have to verify name, address and date of birth of customers before allowing them to gamble, while any additional verification questions must be asked “promptly.” Customers must be informed about the type of identity documents or info that might be required, the circumstances under which this info might be required and the acceptable methods of supplying the operator with this info. Operators must also take “reasonable steps” to ensure the customer info they have on file remains accurate.

    More info here: https://calvinayre.com/2019/02/07/business/uk-online-gambling-new-identity-verification-rules/
     
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    awesamko

    awesamko Affiliate Guard Dog Member

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    NDG

    NDG Affiliate Guard Dog Member

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    They want to protect the players, but they care nothing about the affiliates.
     
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    the_dave

    the_dave Affiliate Guard Dog Member

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    TBH being able to take payments before verifying identity was a bit scammy. Frozen funds on the back of account verifications is one of the biggest player complaints out there.
     
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    danniee

    danniee Affiliate Program Representative

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    This is actually one regulation I can stand behind though I think it's a bit ridiculous to ban access to free play demos, while at the same time there are hundreds of casino streams on children platforms out there (Twitch/Youtube). I honestly dont think free play is a problem whatsoever.

    With that said, it's a bit sad to see all this demonising of gambling and what seems to be getting closer to over regulation.
     
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    DaftDog

    DaftDog Affiliate Guard Dog Member

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    Some regulation is good, imo, but too much would be a pain in the ass. Anyway, how would you provide protection to affiliates spread across numerous different countries?
     
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    betclever

    betclever New Member

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    This is to stop companies only requesting verification details when someone wants to make a big withdrawal.

    There will be no issue with someone signing up on the day and depositing and making a bet.

    However they will need to verify their account within 72 hours of their first deposit.

    Sent from my SM-G960F using Tapatalk
     
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    NDG

    NDG Affiliate Guard Dog Member

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    I'm not against checking a players ID before they can play. That is standard practice in land-based
    casinos to check IDs when entering the casino if you look like you might be underage. I think some
    of the other regulations with regard to animated characters, bonuses, etc.. is a bit too much.

    You would provide protection for affiliates that are working with UK licensed brands, by creating regulations
    that make sure that the casinos adhere to their terms & conditions, disclose more details about the revenue
    generated by affiliates, don't shave commissions, don't create retro-active terms or close their affiliate program
    after they've built up a player base from affiliates.. without some sort of compensation for affiliates .

    It has nothing to do with where the affiliates are from. It's all about keeping their licensed brands
    honest.. not just with players.. but also with affiliates or anyone else that needs to work with the casinos.
     
    Last edited: Feb 13, 2019 at 8:34 AM
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    danniee

    danniee Affiliate Program Representative

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    I honestly feel like there's a higher chance they'll ban affiliation marketing before they'll do anything to improve our situation unfortunately
     
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    Biti

    Biti Affiliate Guard Dog Member

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    I think it protects your player base also a bit. Most people are not going to send their documents to dozens of casinos but stick at a place to play if it's ok.

    Like land-based, people stick in a casino if there's not another one within a few kilometers.

    Accounts need to be verified anyway. Better do that upfront than having to return deposits later or have a hassle when it's about a payout.

    UKGC sees it as its task to protect players, not to protect affiliates. I got the impression that authorities, but also many casinos do find affiliates just annoying.

    I agree with the above. The chance that affiliate marketing will be banned is way higher than the chance that UKGC will help affiliates.
     
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    KasinoKing

    KasinoKing Player turned affiliate.

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    That is a VERY good point! ;)

    I think pre-deposit checks are a good idea.
    Anything which reduces "fake" or under-age players has to be a good thing for everyone concerned.

    KK
     
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    BetOnlineUK

    BetOnlineUK Affiliate Guard Dog Member

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    Absolutely, and in the long run I think it will deter bonus hunters from opening new accounts purely cause of the hassle they have to go thru to deposit. So the value of any new sign-ups to affiliates should in my eyes be better.
     
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    baldidiot

    baldidiot Affiliate Guard Dog Member

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    I'm guessing this bit means the end of demo games on affiliate sites (for UK players at least):

     

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