Netherlands Gambling Ad Ban Raises Concerns Over Illegal Market Growth

[MissExposé]

Experts have warned that a planned near-total gambling advertising ban in the Netherlands could strengthen illegal operators rather than reduce gambling-related harm. Industry observers argue that licensed brands may lose the ability to promote regulated alternatives, while unlicensed operators could continue reaching consumers through digital channels. The proposed measures include restrictions on online gambling advertising, sign-up bonuses, and stronger player protection tools. Critics point to challenges in other markets where advertising bans have not eliminated illegal activity.

Source: https://igamingbusiness.com/marketi...g-ad-ban-hand-the-stage-to-illegal-operators/