Microgaming leaves the US Market - How will you cope?

[Guard Dog]

With the recent Mass Exodus, by Microgaming, from the United States gaming market it begs the question: How will affiliates adapt?

Even Intertops Casino, which processes it's own casino transactions, was forced by Microgaming to stop allowing players from the United States to sign up as a new casino player. Intertops states:

'...However, we have received information from Microgaming today advising us that we have to shut down ALL US registrations. Therefore we will discontinue new registrations for the US later today...

Please understand that the decision to disable registrations from the United States is not ours and we are working on a solution to enable new customers as soon as possible.'

This is potentially very troubling for a number of affiliates with US-facing (sites which market primarily to US Casino patrons) websites.

How will this affect your income levels?

What alternatives are there and how will you adjust to the changing climate in the casino affiliate world?

 

[Engineer]

A couple of years ago, I think this would have significantly affected my business. However, today I work with a number of other U.S. friendly casinos that aren't on the Microgaming platform.

For quite a while, I have been promoting casinos on the Rival, Vegas Technology, Parlay, and RTG software platforms. And more recently, I started promoting casinos on the Top Game and Wizard Gaming platforms. If you don't work with any of those, I would recommend adding a casino or two from each software platform as soon as possible.

I plan to continue promoting Microgaming casinos on my sites (for my Canadian and European visitors), but I won't list quite as many casinos as I did before, and they won't appear as high on my list as they did before. I will also continue promoting other non-U.S.-facing casinos, such as those powered by WagerWorks, Playtech, Boss Media, and Cryptologic, because there are still a lot of people around the world who can play at these casinos.

 

[Guard Dog]

About 1 year ago I made moves to create new websites with casinos focusing on US traffic that are NOT Microgaming. I also reduced exposure to those MGS casinos that did not allow US players.

I, too, have been working with the Wizard Gaming casinos and quite a bit with the Rivals. I think it is advantageous to have casinos that can cater to MORE regions, personally. Limitations just mean that some traffic won't convert.

I promote Wagerlogic/Cryptologic, but not very much. It is so low (because of the non-US thing) that it is barely noticeable on any of my sites anymore.

In the future I am going to focus more on casino properties that allow traffic from the US and most other regions. Sounds counter-productive, maybe, but it has worked so far.

Let's just hope that at some point we don't have to worry about all this (when the morons in the US government that want to control our assets and tell us how to spend our own money finally get put in their place).

 

[Janet]

Interesting discussion.

I'm not familiar with Wizard Gaming - what affiliate program do you recommend (if there is more than one ;D), and would you tell me what you think of their software?

 

[Guard Dog]

Interesting discussion.

I'm not familiar with Wizard Gaming - what affiliate program do you recommend (if there is more than one ;D), and would you tell me what you think of their software?

WizardGaming.co.uk is a newcomer to the market and only has a couple of casinos to promote. One of the affiliate programs is certified here... Go to the forum homepage and look below for 'Affiliate Edge'. Click on the icons and you will see some information 'pop up'. They allow you to promote the casino All Star Slots. Take a look at their slots, they are very similar to Microgaming slots but with a few less variations at this point.

They are a group very committed to bringing out the best slots and I only see good things coming.

 

[Nandakishore]

It will have some significant effect on my business because my pre-UIGEA US clients are now returning slowly and I immediately confront them with the news that Microgaming casinos are off-limit for them. RTG, Rival and Casino Coins are fine for US players. Top Game is a new entry. Wizard Gaming was not known to me. I will definitely try them.



Nandakishore
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[Goldfinger]

I only do EU so don't care a great deal. But I cannot expand to the US market which is annoying. I can't say I trust the tracking of RTGs and Rival's a great deal compared to MGS (The better ones that is - exclude Rewards, GrandPrive).