London Affiliate Conference 2019

Discussion in 'Casino Industry Buzz and Terms Alerts' started by Joonas, Jan 10, 2019.

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    bonustreak

    bonustreak Administrator Staff Member

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    melcb

    melcb Administrator Staff Member

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    Definitely worth going to experience your first London conference, it is the biggest one of them all. I have done London twice and now prefer to stay away from the cold and avoid the long flight!
     
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    ARZ

    ARZ Affiliate Guard Dog Member

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    I will attend for sure, connect it with ICE is the best way to check news in the industry. And as KK said, free beer of course :)
     
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    The Stone

    The Stone Affiliate Guard Dog Member

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    Thanks for the advice everyone, I'm going thanks to all your recommendations, plus I don't mind rats ;)
     
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    Joonas

    Joonas Affiliate Guard Dog Member

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    Haha, I like your expectations for the conference :)
     
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    Genie

    Genie New Member

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    See you all there :)
     
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    Biti

    Biti Affiliate Guard Dog Member

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    I enjoyed, but because of ICE and because I've met people I know and some new people (fellow affiliates). The LAC event itself, including the official parties, is a shit-show.

    I got the idea it goes more downhill every year. I've heard quite some operators complaining about it. For me, it's a good occasion to meet people I know and colleagues, but the LAC event itself is not worth the flight.

    I must say also London doesn't interest me very much, leave alone London in February.
     
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    TheGooner

    TheGooner Affiliate Guard Dog Member

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    The last show I went to was Amsterdam in 2016 - and then onto Euro2016 in France - back then I found the show OK (walkabout for about 2 hours) and appreciated the 3 meetings I had with programs. I agree I would not have done this trip for the show alone.

    Want to elaborate a bit more on why LAC is a sh!t-show now?

    I've got to fly halfway around the world - and I'm loathe to do that in February leaving a brilliant summer to do a manky London winter - especially if the end product is not up to scratch.

    Seems that it's better for me to do a June event - and tie it in with a football tournament (Euro2020?)
     
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    Biti

    Biti Affiliate Guard Dog Member

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    It starts with dozens of emails of people that want to meet because I've once signed up for their program or just because they got an email address of me somehow.

    For most of them, their goal seems to be just to have a full agenda. At many programs, it seems that a full agenda is a KPI for affiliate managers. I got one that even wanted to meet, while none of my GEO's matched his GEO's. Now, I ignore those kinds of requests, but in the past not. Results: lots of meetings with crappy marketing pitches.

    In general, it's difficult to talk detailed with many programs here. People at stands or walking around are hired by them and don't know the program either or affiliate managers don't come any further than some basic and cheap marketing talk. Any question digging deeper is usually replied by "Oh, I have to come back to you later with the answer, will let you know when I'm back in the office". Many times the answer never comes or it takes weeks. They prefer to talk about that they have the best conversion, the best retention, the best player value (while they're not even a year in business), etc. I wonder why not each and every website has them on top exposure then. But for example, if I ask about the exact cost deductions, no answer is given. On the other hand, perhaps many visitors care more about having 4 sports bags full of freebies instead of cost deductions, analysis of their traffic, which games are killing it at the casino, other useful information, etc.

    I don't like the t&c and behavior of Kindred and Ladbrokes, but must say, they're an exception to this. They also have their seats upstairs or at a "semi-closed" area. That means you're not standing next to the table with the freebie things and thus not interrupted all the time by affiliate managers that talk to me while I'm in a conversation, affiliates that talk to the affiliate manager while he's in a conversation, the AM's next appointment who's 10 minutes too early or the AM's last appointment who's 22 minutes too late.

    The collapse of binary and forex crap saved us from 'cold approaches' to see if you're having traffic that needs to be scammed by some dodgy binary brand.

    Also, the exhibition all is usually dominated by bigger programs with a not too best reputation (WH, 888, Ladbrokes, GVC, Pokerstars) or with a lot of new programs that desperately try to get exposure. Like in the past, I think many of them will cease and are investing in the wrong kind of things.

    The official parties are boring. Most people are having their own events, drinks, dinners, meetings, etc. And as it's business the next day(s), many people of course prefer to not arrive drunk at their hotel at 5 in the morning. The "party" is for people that really have nothing else to do.

    Was it worth it to me? Yes. I've met fellow affiliates and people from programs I'm working with for a long time. It's always good to see them. I've also met some other affiliates I've had contact with, but never met. A good thing in my opinion to know people personally. And of course, those people were in London because of ICE / LAC. I enjoyed the events and dinners I was invited for too.

    But the event itself... walking around there for an hour, is enough to me.
     
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    betclever

    betclever New Member

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    I actually found the LAC a bit more relaxed this year which was a positive, not so many people approaching you asking 'have you got traffic'

    However I did work out that even though we are based in the UK its cheaper to fly and stay in Amsterdam than travel to London.

    London in the Winter or Amsterdam in the summer, no contest for me really.

    Sent from my SM-G960F using Tapatalk
     
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    Biti

    Biti Affiliate Guard Dog Member

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    I agree, compared with some years ago, "hey have you got traffic" are way less. Most of them were forex or binary guys.

    London itself is expensive and because every square meter costs an insane amount of money even many 5 stars hotels have small rooms, small lounges, etc. A big plus of London compared with Amsterdam is that it's the most attended event. Some of the people I meet at this kind of events don't even go to Amsterdam or Lisbon for example. In that aspect, Sigma definitely overtook AAC and LiAC/BAC.

    Lisbon I went mainly because I never was there and it was a good opportunity to see the city. Next time I'll skip it. It's like 8 hours traveling for me. If it was 2 hours, I'd perhaps go, if it was 18 hours, I wouldn't even think about it.
     
    Last edited: Feb 10, 2019
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    KasinoKing

    KasinoKing Player turned affiliate.

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    Well LAC FULLY met all my expectations! :D

    LAC Beer.jpg

    KK
     
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    Frank

    Frank Affiliate Guard Dog Member

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    This one i found less pressure.. actually I approached most of the stands as need a reshuffle on some of my countries... amazing how some aff managers know so little about the industry and traffic and have worked there for years.. also got approached by affiliate edge .. that was interesting... :confused:
     
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    Vargoso

    Vargoso Affiliate Guard Dog Member

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    Our team attended LAC this year. It was a good experience, lots of connections can be made there. Also in our case, we managed to discuss some particular issues with the management of sites which usually are not available to have a talk.
     
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