LAC - Who should I avoid?

Discussion in 'General Casino Affiliate Area' started by footballaffiliate, Jan 14, 2015.

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    footballaffiliate

    footballaffiliate Affiliate Guard Dog Member

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    Thanks Martyn, great to see you're in the UK. I can't stand working with anyone in Israel - untrustworthy and aggressive. I'll stop by and pay you a visit at LAC anyway.
     
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    footballaffiliate

    footballaffiliate Affiliate Guard Dog Member

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    Have experienced this in the past. This is why when I go to conferences I hand out my business cards sparingly, and what I also do is make up new cards for each conference with a UNIQUE email address on them. I can then tell if someone has taken my details and illegally put them on a mailing list or sold them to someone else. It's crazy sometimes - you even get people emailing you talking about how they enjoyed their chat with you at the conference, when you never met them at all and they picked up your business card off someone else/the floor/the trash can.

    It's pretty sick actually that some companies (usually Israel based) deploy tactics whereby they just have girls walking around the floor who have no connection with their company at all, asking you for your business card. Once thy get it they just walk off. Don't give your card out to any stranger!
     
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    AE-Martyn

    AE-Martyn Affiliate Program Representative

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    Great stuff thanks. It'll be great to meet you, so late Sunday is good or anytime on Monday. :)

    Thanks.

    Just so everyone knows, we don't give out affiliate contact info to anyone else or sell it, once we have it we own you...I mean we keep it safe. :)
     
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    KasinoKing

    KasinoKing Player turned affiliate.

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    I hope it's where your storing the cold beers! :D

    I did say I wouldn't sign-up with you guys NOW.
    And the only reason for that is the NCO, as you know.
    I banned myself from joining any new NCO programs about 4 years ago - after spending 2.5 years in the red with Bet365 :(

    With you guys I have been "in the red" with:
    Club USA since Aug-2012 - but I don't have any active players there, so I don't really care.
    High Noon since last May - but that's getting very close to going back into the black.
    Manhattan since it fell into a big red hole in August - might take another 6+ months to get out of that one!
    But at least you don't bundle - which is a very good thing.

    Otherwise Affiliate Egde is an excellent program and you have helped me get round big NCO's in the past, which is more than I can say for most other NCO programs I signed-up to when I was young & naive. :rolleyes:
    Some affiliates don't mind NCO - good luck to them!

    Say Happy Birthday to your boy from me - and buy him a nice Liverpool shirt!

    KK
     
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    AE-Martyn

    AE-Martyn Affiliate Program Representative

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    Already bought the United kit. :p

    By the way, we're a beer free booth. We can't be trusted to be around that much free booze for 2 days.
     
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    footballaffiliate

    footballaffiliate Affiliate Guard Dog Member

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    On another note with conferences and in particular LAC, isn't it amazing how many programs have a January newsletter trying to get you to meet them at LAC yet they don't reply to emails, or don't contact you at all the rest of the year!

    I must have had 20+ emails about LAC in the last week from programs I'm not even a member of
     
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    AE-Martyn

    AE-Martyn Affiliate Program Representative

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    As an affiliate manager, it is our job to get as many meetings as possible during these events. Personally, I know that you guys get hammered with requests this time of year and right before every other conference, which is why I try and request meetings a little more subtlety. I know that my bosses here and at previous places of employment gauge the success of an event not only on new business but also on the number of meetings held.

    I'm not saying that we're under some kind of quota, (we're not but I imagine some are) but bosses expect us to be busy at all times of day/night looking for business and selling the brand/brands.

    We only email those that are signed up to our affiliate program too, any other affiliates not signed up to AffiliateEdge I'd respectfully reach out through such platforms as AGD or GPWA etc.

    At the end of the day, the choice is with the affiliate if they wish to make an appointment or stop by a booth, in my eyes applying the pressure by continued emailing is not the way to secure meetings.

    I hope that helps. :)
     
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    footballaffiliate

    footballaffiliate Affiliate Guard Dog Member

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    Thanks Martin, truly appreciate your honesty and I think you're running a business there very well in terms of the approach. A number of other newer players in the market are adopting this too as ultimately it works and if you look at the most successful affiliate program out there (we all know who), their number one priority is looking after affiliates, being open and honest etc etc

    You will certainly get a good amount of exposure on our sites for a trial period to see if we can work together as you guys sound like someone we can work with and build a long term relationship.

    As for meeting quotas etc, I can fully believe this. Sometimes as an affiliate it seems that some of the guys based in Israel just get paid based on the number of affiliates they sign up. I know for a fact that some of the aff managers out there are rewarded on the amount of money affiliates make in terms of net revenue as I've been told directly by some of these people that this is the case. For others their key performance indicator is to get space on your homepage, regardless of performance, so they keep hounding you to keep ads live that are not making money. It does make me wonder sometimes why you would ever structure your company this way in terms of how they reward employees - it doesn't make any sense.

    As your company is doing, the real rewards are in recruiting high value affiliates and working with them, not being corrupt or fraudulent, so that they continue to promote you for many years.

    I think openly communicating on the forums really goes a long way to building confidence in your program.
     
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